Investment of Rs 2 crore by Momo founder Sagar Daryani and others in Wah! Puchka Wah! Litti announced
Wah! Puchka Wah! Litti, a popular street food brand founded by Deepak Kumar, has announced that it is in talks with strategic partners and institutional investors for its next growth funding round. The company has already secured $230,000 in a funding round, with Sagar Daryani, Co-founder of Wow! Momo, participating, along with Abhishek Rungta and Dot & Key Co-founder, and other global angel investors.
The fresh capital will help Wah! Puchka Wah! Litti scale its operations in Kolkata, where it currently operates 18 thriving outlets, and serve over 2 lakh happy customers. The brand aims to replicate the success of Haldiram's in the street food space, transforming India's street snacks into a modern, hygienic, and scalable QSR (Quick Service Restaurant) experience while preserving the authentic taste of Indian street food.
Wah! Puchka Wah! Litti has not yet disclosed its plans for using the fresh capital from the recent funding round. However, the company has stated that it plans to expand to 100 outlets across 6 metro cities within the next 2 years. The brand has not yet specified the metro cities it plans to expand to beyond Kolkata.
The online food services industry in India is projected to double to $8 billion, and local street food in India represents a $20 billion+ unorganized opportunity. Organized QSR chains account for less than half of the country's total eating-out spend. Wah! Puchka Wah! Litti maintains good ratings on Swiggy and Zomato, positioning itself as a promising player in the market.
The brand aims to formalize India's favorite roadside flavors with the hygiene, consistency, and trust of a modern QSR chain. With the recent launch of its own D2C platform, wahfoods.com, for delivering fresh Puchkas and Litti-Chokha under 30 minutes, Wah! Puchka Wah! Litti is well-positioned to capitalize on the growing demand for convenient, hygienic, and authentic street food.
As Wah! Puchka Wah! Litti continues to grow and expand, it will be interesting to see how the brand navigates the competitive landscape of the Indian QSR market and continues to deliver on its promise of bringing the authentic taste of India's street food to a wider audience.
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