Investment Drive Launched by Strive Gaming to Boost Aims for Expansion in the U.S.
Strive Gaming, a prominent Player Account Management (PAM) platform in the U.S. betting and gaming sector, announces a fresh investment round, led by OpenBet, a global leader in content, platform, and service provision for the betting industry.
OpenBet's alliance with Strive Gaming bolsters its existing product architecture, creating new commercial prospects for both entities across North America, including burgeoning tribal markets. OpenBet holds a strong foothold in the U.S., with several notable brands entrusting its technology, content, and services to power their retail and digital offerings.
The investment strengthens the relationship between the companies, bringing their leading platforms to market as a fully-integrated solution. The merger includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023.
Founded in 2021 by Damian Xuereb and Max Meltzer, Strive Gaming will continue to be led by its founders, operating independently. Its PAM solution will maintain its platform-agnostic nature while achieving the deepest integration with OpenBet for future expansion opportunities.
Jordan Levin, CEO of OpenBet, stated, "This investment in Strive Gaming unlocks significant new opportunities for OpenBet and bolsters our position as a global industry-leader. With the robustness of Strive Gaming's PAM as a future-proofed solution for the U.S. market, combined with OpenBet's high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will foster responsible betting experiences. This new partnership marks a new chapter in our history, and we are eager to collaborate closely with the Strive Gaming team."
Max Meltzer, CEO of Strive Gaming, expressed, "Strive Gaming is strategically positioned to increase our PAM market share and emerge as a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company's investment, a move that will guide us in a bold new direction, while maintaining our independence. We are exceptionally excited for our partnership with OpenBet - together, OpenBet and Strive Gaming possess expertise across the entire betting industry, combined with strong tech and talent."
Within three years of its inception, Strive Gaming has risen as one of the leading U.S. PAM providers in terms of the quantity of customers, partnering with Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond, and Betsafe.
Strive Gaming's PAM offering has been specifically tailored to address the requirements of U.S. facing operators. It offers quick market entry in the complex regulatory environment, a competitive set of features and functionality, and integrations to a wide range of the world's leading content providers.
In addition to OpenBet, other investors in the round included Knutsson Holdings AB, the former largest shareholder of casino content giant, NetEnt before its acquisition by Evolution Gaming. Astralis Capital Management LP, a specialist gaming fund, and a founder of one of Europe's fastest growing casino operators, also joined the consortium alongside Betsson AB, the global gaming operator that was a seed investor in Strive Gaming's exponential growth.
Sports betting and finance intersect as OpenBet, a global leader in the betting industry, invests in Strive Gaming, a U.S. Player Account Management (PAM) platform. This strategic move strengthens both entities' positions in the North American market, particularly the burgeoning tribal markets.
The partnership between OpenBet and Strive Gaming extends beyond sports, delving into technology and commerce, as they aim to offer a fully-integrated, turnkey solution, leveraging OpenBet's technology, content, and services, alongside Strive Gaming's PAM offering.
