Increased demand for casks observed by 39% within Omsk region
In the first half of 2025, the car market in Omsk, Russia, showed some intriguing trends. The data, published by Sber's ecosystem for car enthusiasts and Sber Insurance, provides a snapshot of the region's car purchases and insurance patterns.
The median price for buying a used car in Omsk was 1 million rubles, while the median cost of a new car was 1.7 million rubles. Interestingly, 95% of car sales were used cars, with 5% being new vehicles. The most popular online purchase model was Kia Rio, with a median purchase price through SberAuto of 930,000 rubles.
The top-selling model in the first half of 2025 was LADA Granta, with a median purchase price of 780,000 rubles. Other popular models included Kia Rio, LADA Vesta, Hyundai Solaris, Ford Focus, Volkswagen Polo, Skoda Octavia, Toyota Camry, Toyota Corolla, and Kia Ceed.
Chinese car brands continue to strengthen their positions in the auto insurance market. The most commonly insured Chinese models in Sber Insurance were Haval (22%), Geely (19%), Chery (19%), Changan (15%), and Exeed (6%). The most commonly insured brand overall was Chinese Haval, accounting for 17% of all comprehensive insurance contracts for passenger cars in the company over six months.
The average payout for comprehensive insurance (KASKO) in Omsk was 143,000 rubles, more than twice the average policy cost. This suggests that comprehensive insurance policies can provide real support when spare parts are expensive and hard to find, as noted by Ruslan Vesterovskiy, Senior Vice President and Head of the 'Wealth Management' block at Sberbank.
Omsk residents purchased 39% more comprehensive insurance policies in the first half of 2025 compared to the same period last year, indicating a growing interest in insurance coverage.
However, it's important to note that no direct statistics for Omsk's insured or purchased car brands in H1 2025 are available. The broader Russian market trends, however, offer some contextual insights. The Russian passenger car market is expected to decline by 10-25% in 2025 due to factors such as high loan interest rates, stagnant construction sector, and no major income growth among consumers, which reduces demand for new cars.
Chinese vehicles have been increasingly flooding the Russian market via imports from the eastern border, with shipments growing sharply from zero in 2021 to 499 thousand tons in 2024. This influx has led to government measures such as fees to prevent a Chinese takeover of the market, suggesting Chinese brands likely have a growing share among cars purchased.
Regarding electric vehicles, there was strong promotion and growth earlier, but in 2024 some subsidy programs ended and sales of electric vehicles declined in places like Germany. Russian market trends might mirror a stagnation or cooling off of electrics despite prior promotion.
In conclusion, while no direct statistics for Omsk's insured or purchased car brands in H1 2025 are found, the overall Russian market trends indicate a likely contraction in new car purchases, increasing presence of Chinese vehicles, and continued challenges for electrics. Omsk, as a Russian region, may reflect these broader trends with possibly more Chinese brand cars and cautious consumer demand under high financing costs.
If more granular data focused solely on Omsk car brands insured or bought in early 2025 is needed, specialized regional market research reports or insurance company stats would be required but are not present in the current search results.
It's also worth mentioning that residents of Moscow, St. Petersburg, and the Moscow region signed the most comprehensive insurance contracts in the first half of 2025. This could indicate a higher demand for insurance coverage in more populous and economically active regions.
- The technology sector, in the form of SberAuto, played a significant role in the online purchase of cars in Omsk, offering platforms for buying popular models like Kia Rio.
- The finance industry, through Sber Insurance, has seen a growing interest in comprehensive insurance (KASKO) policies, with Omsk residents purchasing 39% more such policies in the first half of 2025.
- In the realm of business and industry, Chinese car brands are steadily increasing their presence in the Russian market, including in Omsk, where the most commonly insured Chinese models were Haval, Geely, Chery, Changan, and Exeed.
