In the arena of electric vehicles in India, VinFast distinctly stands out, with its differentiation not necessarily confined to the vehicle itself.
VinFast Sets Sights on India's Electric Vehicle Market with Comprehensive Approach
VinFast, a global electric vehicle (EV) manufacturer, is making waves in India with its unique strategy to establish a self-contained automotive community. The company's approach, which focuses on localised production, retail, after-sales support, charging infrastructure, and battery recycling initiatives, sets it apart in a crowded Indian EV market.
At the heart of VinFast's strategy is the $500 million electric vehicle factory in Thoothukudi, Tamil Nadu. This world-class plant, set to produce 50,000 units annually in the first phase, is a significant step towards India's ambitions to become a global green industrial hub. The factory's output could potentially triple if market demand increases.
VinFast's comprehensive approach doesn't stop at production. The company is partnering with extensive dealer and service networks, such as RoadGrid and myTVS, to offer superior after-sales support nationwide. This focus on long-term customer support is crucial, given Indian consumers' strong preference for dependable brand support over initial sales promotions.
To further emphasise this commitment, VinFast has secured partnerships to establish 120 dedicated service centres across the country. These centres, staffed with certified technicians, will ensure rapid diagnostics, guaranteed availability of authentic spare parts, and a coordinated, manufacturer-supported charging infrastructure.
VinFast's strategy in India is designed to build deep, scalable, and trust-based relationships with customers. By delivering a full EV lifecycle solution—from manufacturing to battery recycling—the company aims to outpace Western peers and build lasting market share in India's evolving automotive landscape.
This approach is particularly relevant in a market where more than half of global car buyers are uncertain about their brand loyalty, with poor after-sales experiences being a key reason for considering a switch. For Indian consumers, reassurance that a brand will be reliable in the long term is more important than attractive pricing offers.
The Indian car market, the third largest globally, is expected to experience a shake-out, with only half of the current brands predicted to survive. VinFast's integrated approach to production, sales, and after-sales service positions it uniquely to navigate this competitive landscape.
Despite the slowest passenger car sales growth in four years, EV demand remained strong, highlighting growing consumer interest in electric mobility. With VinFast's entry into the market, the future of India's EV sector looks promising, as the company continues to prioritise sustainability and circular economy practices through collaborations with partners like BatX Energies for responsible battery recycling.
In a market dominated by a few manufacturers, VinFast's commitment to localisation, after-sales support, and sustainability initiatives is a breath of fresh air. By the end of 2025, VinFast aims to have 35 fully operational dealerships, partnering with multiple major dealer groups to roll out 32 dealerships across 27 cities.
As of July 2025, there are only 29,277 public charging stations in India, according to the Ministry of Power (MoP), highlighting the need for a coordinated, manufacturer-supported charging infrastructure. VinFast's integrated approach, which includes charging solutions, positions it to meet this need and support the growth of India's EV market.
In a world where trust is paramount, VinFast is investing in India not just for initial excitement or promotional tactics, but for long-term customer loyalty. With its comprehensive approach, VinFast is poised to make a significant impact in India's evolving automotive landscape.
- VinFast's strategy in India involves more than just manufacturing electric vehicles, as it also includes localized production, retail, after-sales support, charging infrastructure, and battery recycling initiatives.
- The company is partnering with extensive dealer and service networks, such as RoadGrid and myTVS, to offer superior after-sales support nationwide, seen as crucial given Indian consumers' preference for dependable brand support.
- VinFast has secured partnerships to establish 120 dedicated service centres across the country, each staffed with certified technicians, ensuring rapid diagnostics, availability of authentic spare parts, and a coordinated, manufacturer-supported charging infrastructure.
- By delivering a full electric vehicle lifecycle solution, from manufacturing to battery recycling, VinFast aims to outpace Western peers and build lasting market share in India's evolving automotive landscape.
- VinFast's approach, which includes charging solutions, positions it to meet the need for a coordinated, manufacturer-supported charging infrastructure in India, where currently there are only 29,277 public charging stations, according to the Ministry of Power.
