Hyundai unveils its Pleos Mobility software brand at the Pleos 25 event.
Hyundai Motor Group has taken a significant step forward in its transition towards a software-centered mobility company with the launch of its latest mobility software brand, Pleos. Officially unveiled in July 2025, Pleos is designed as a comprehensive software ecosystem aimed at enabling autonomous movement and smart management of all devices in motion [1][3].
Key Features and Components of Pleos
Pleos encompasses several key features and components, including a proprietary Vehicle Operating System (OS), Pleos Connect, Pleos Playground, and a Cloud Mobility Vision.
Proprietary Vehicle Operating System (OS)
The OS has been developed to boost software-defined vehicle (SDV) performance and scalability, based on Hyundai’s electrical and electronic (E&E) architecture. This enables the smarter integration of vehicle functions [1].
Pleos Connect
Pleos Connect, a next-generation infotainment system, is set to launch in Q2 2026. It features a Tesla-style large touchscreen interface, multi-window multitasking, and operation via voice commands powered by Hyundai’s own AI assistant, Gleo AI. The system will offer a user experience similar to a smartphone and minimize physical buttons [1][2][5].
Pleos Playground
Pleos Playground serves as an open development platform for third-party developers to create apps that expand the in-vehicle app ecosystem, allowing for diversified vehicle app offerings and facilitating an extensive app market [1][5].
Cloud Mobility Vision
Pleos aims to realize a "Cloud Mobility" ecosystem where all mobility forms are connected and managed via cloud software, covering vehicles, fleets, mobility infrastructure, and urban environments to evolve continuously over time [1].
Collaborations and Ecosystem Development
Hyundai emphasizes building a public-private partnership called the Next Urban Mobility Alliance (NUMA) to connect and optimize transportation ecosystems [1]. The company has also announced collaborations with global technology and mobility partners such as Google, Uber, Samsung, Naver, SOCAR, and Unity to strengthen the software-defined vehicle ecosystem and enrich in-vehicle app and service offerings [1].
Autonomous Driving with Pleos
Pleos plays a foundational role in supporting the software architecture necessary for advanced autonomous functions. While specific autonomous driving features were not exhaustively detailed in the initial release, the platform is integral to Hyundai’s SDV strategy, aiming to support fully autonomous transportation infrastructure and self-managed mobility solutions [1][3].
Pleos 25 and the Next Urban Mobility Alliance (NUMA)
At Pleos 25, Hyundai introduced NUMA, a public-private partnership designed to connect and optimize urban transit through a cloud-based framework [2]. The event, held in Seoul, also marked the announcement of collaborations with global partners such as Samsung, Google, and Uber [4].
Hyundai’s vision for the future is a universally connected ecosystem where mobility solutions, services, and devices are seamlessly integrated, ushering in a new era of intelligent transportation [1]. With the first production rollout of Pleos Connect expected on the next-gen i30 Sedan and Tucson starting in 2026 [1][5], it appears that Hyundai is well on its way to realizing this vision.
In the transition of Hyundai Motor Group towards a software-centered mobility company, Pleos, their latest mobility software brand, inclusive of technology, is designed to manage all devices in motion [1]. Pleos, with its autonomous driving capabilities, aims to establish a universal connected ecosystem, supporting Hyundai's strategy for self-managed mobility solutions [1][3]. This ecosystem envisages the integration of various mobility solutions, services, and devices, heralding a new era of intelligent transportation [1].
