Huawei Challenges European Audio Dominance in Automotive Industry
Huawei, a global tech giant, is making waves in the automotive industry with its cutting-edge cloud-based acoustic solutions. The company's Shanghai Acoustics R&D Centre, led by Chief Automotive Sound & Acoustics Advisor Lars Goller, is challenging European dominance in audio engineering through computational advantage and substantial investment.
Huawei's cloud-based solutions primarily benefit automotive manufacturers collaborating on acoustic research and development. The centre boasts three testing environments generating vast volumes of measurement data. This data is processed and simulated using cloud computing infrastructure, which would overwhelm local processing capabilities.
The development process involves audio measurements, listening sessions, and real-time adjustments based on various factors. Huawei's 'master-tuning method', led by Goller, aims to streamline this process. The centre processes massive acoustic datasets and enables real-time audio processing, including independent sound-zone technology, the most computationally complex feature.
Huawei supplies solutions to over twenty automakers, covering driver assistance, cockpit and control systems, and acoustics. The competitive market for cloud-based automotive acoustic solutions includes global tech firms offering AI and cloud services, although specific competitors to Huawei in this niche are not detailed.
Huawei's Shanghai Acoustics R&D Centre, with its substantial R&D spending and computational advantage, is poised to reshape the automotive audio landscape. The centre's cloud-based solutions and real-time processing capabilities are set to benefit both automakers and consumers, challenging the historical dominance of European brands in automotive audio engineering.
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