Highlighting our user in the limelight: Alex Reinhard, entrepreneur from Malix Media
Malix Media, a renowned advertising agency, has ventured into a new territory with their latest project, "Squid Ink." Co-founded by Alex Reinhard and Max Morgan in 2012, the agency has made a name for itself by producing captivating commercials for brands such as Bones Coffee Company, Codecademy, Doritos, and Philly Pretzel Factory.
However, Squid Ink, an esports comedy series, represents a departure from their usual work. This venture, inspired by the love for gaming, combines humor and the culture of competitive gaming, drawing parallels with films like *Grandma’s Boy* and *Dodgeball*, but with an esports twist.
The production process for Squid Ink is meticulously managed, with tools like Celtx being used to streamline scripting and shot planning. This dedication to both efficiency and quality is evident in the project's development.
The game featured in Squid Ink is called Hell Pass, designed to emulate Overwatch and other first-person shooter e-sports games. The story revolves around a kid who freeloads at home and aspires to be a video game streamer. He teams up with his Discord crew to win a town's legendary Hell Pass tournament.
The characters in Squid Ink were written with authenticity in mind, focusing on how they talk and how the game works to make sense. Alex and his team researched extensively on Twitch, studying call-outs, pacing, and casters' hype techniques to make the world of Squid Ink feel legit.
Malix Media's website serves as a hub for various projects, including writing, shot-listing, scheduling, creating call sheets, and keeping the production process streamlined. The script editor on the website is a favourite feature for writing, allowing for reordering of shots by wides, mediums, close-ups, and pushing a clean PDF to the crew instantly.
Squid Ink's website, squidinkthefilm.com, offers more insights into the series. The project is currently in production, and Malix Media is excited about the prospect of creating their own project, free from middlemen and marketing managers, allowing them to create backstories and portray characters without restrictions.
Malix Media's versatility is evident in their ability to bootstrap projects like Squid Ink, illustrating their creative adaptability and commitment to storytelling across formats. Their partnerships with other agencies and production companies also help them stay adaptive and growth-oriented in a changing marketing landscape.
The agency has even been flown all over the world to produce commercials, demonstrating their global reach and impact. With Squid Ink, they aim to bring the same level of creativity and quality to the world of esports comedy.
The esports comedy series Squid Ink, produced by Malix Media, showcases their expansion into the lifestyle domain, integrating technology and entertainment. Malix Media's innovative approach in the development of Squid Ink, utilizing tools like Celtx for streamlined scripting and shot planning, signifies their dedication to both efficiency and premium quality.
