Half-century milestone for Santoni, the shoe label rooted in Italian artisanship, commemorated in a fresh publication
A Tale of Wonders and Craftsmanship: Santoni Meraviglia
In the heart of Italy's Le Marche region, the multitude of meticulous steps, artisans, and rich history come together to create a pair of Santoni shoes. Giuseppe Santoni, the brand's president and chairman, refers to it as a wonder, and that sentiment echoes through the pages of their newly released book, Santoni Meraviglia.
This captivating tome, published by Assouline, doesn't merely reminisce about the past, but rather serves as an ode to the dedication, creativity, and unparalleled skills of the brand's artisans. Authored by fashion journalist and critic Luke Leitch, the book weaves together tales of the town of Corridonia, where Santoni was born and thrives.
Enter the World of Santoni Meraviglia
Behind the glossy covers of this visual feast lies the story of a family-run label steeped in legacy. 'Everyone here is family,' reveals Andrea Santoni within the book's pages. This sentiment holds true as the entire staff still gathers for lunch together each day in the Corridonia factory, the heart of Santoni's Made in Italy heritage.
'We are recognized in the area as the highest-quality manufacturer,' Andrea Santoni continues, emphasizing the pride and teamwork that binds the brand. With 500 dedicated individuals working in harmony, including around 300 locals, Santoni represents the pinnacle of fine craftsmanship.
Flip through the book, and you'll find pages that gleam with forensic detail, capturing each stage of Santoni's creation process. One signature technique, a hand-painting method, gives a distinct 'degradeé' effect that sets their designs apart. The pages also explore the diverse inspirations that fuel each design, from ornate Renaissance murals to the natural hues and landscapes of Le Marche.
Unveiling the Secrets of Santoni Meraviglia
The idea for the book was born as an extension of the brand's desire to commemorate their truly remarkable milestone. "Celebrating 50 years is not just a number - it's a story of values, craftsmanship passed down through generations," Giuseppe Santoni explains. "We felt the need to create something that could serve as a lasting testament to these five incredible decades of Meraviglia."
For Santoni, the book is more than a simple retrospective. It's a glimpse into their very soul, weaving together their identity, evolution, and the individuals who have shaped the brand throughout the years. It's an homage to their past while also looking towards their future with hope and ambition.
Santoni Meraviglia is now available for purchase directly from Santoni's website. Immerse yourself in the world of Santoni and experience the wonder that is meraviglia firsthand.
(santonishoes.com)
- The book, 'Santoni Meraviglia', delves deeper into the lifestyle and tradition of the brand, shedding light on their extraordinary ability in fashion-and-beauty, home-and-garden, and technology through the use of exquisite craftsmanship.
- The publication, 'Santoni Meraviglia', isn't limited to a fashion-and-beauty focus, but rather expands to showcase the brand's innovative technology, intertwining elements of fashion, culture, home, and garden to narrate the tale of wonders and craftsmanship.
