GWM records a car sale of 104,372 units in July, with new energy vehicles accounting for 33% of the total sales.
Great Wall Motor's Haval Brand Continues Robust Sales Performance
Great Wall Motor (GWM)'s Haval brand has maintained a strong market presence, with significant sales volumes across various regions. In July 2025, Haval accounted for 53.87% of GWM's total sales, selling 56,221 vehicles.
In Russia, Haval was the second largest passenger car brand in January 2025, with an 13.6% market share. Sales increased by 20.5% year-over-year in January, reaching 11,831 units, but declined 39.8% to 9,176 units in June. In contrast, sales in Australia are on an upward trend. GWM plans to sell about 15,000 units of the Haval H6 in 2025, with hybrids and plug-in hybrid electric vehicles (PHEVs) expected to dominate sales.
Haval's sales strategy in emerging markets like Pakistan involves maintaining competitive pricing for hybrid and turbocharged variants to gain market share. The introduction of hybrid and PHEV variants, such as the Haval H6 PHEV, is a key factor contributing to recent sales growth, supported by consumer willingness to pay a premium for flexible and fuel-efficient vehicles.
Elsewhere in GWM's portfolio, the Ora brand sold 4,300 vehicles in July, accounting for 4.12% of the total sales. The Tank brand sold 20,020 vehicles, representing 19.18% of the total sales. Wey sold 10,045 vehicles, accounting for 9.62% of the total sales.
In the first seven months of the year, GWM sold 674,161 vehicles, an increase of 3.57% year-on-year. GWM's sales overseas in July totaled 41,088 units, an increase of 7.60% year-on-year and 2.55% from June. NEV sales for GWM in July were 34,593 units, up 43.27% year-on-year but down 4.98% from June. NEVs accounted for 33.14% of GWM's total vehicle sales in July.
An interesting development for GWM is the teasing of a new supercar, potentially rivaling Ferrari. This move signifies GWM's ambition to expand its product offerings and challenge established players in the luxury market.
Overseas sales in January-July totaled 238,746 units, a decrease of 0.39% year-on-year. GWM sold 195,007 NEVs in the first seven months of the year, an increase of 24.59% year-on-year.
In summary, Haval's sales remain significant within GWM's portfolio, supported by a growing hybrid product lineup, competitive pricing strategies in local markets, and substantial sales volumes particularly in Russia and Australia. The company's focus on electrified vehicles and the potential entry into the luxury market with a new supercar are exciting developments to watch.
- The Haval brand under Great Wall Motor is not only dominating GWM's total sales, but also acquiring a significant market share in various regions, such as Russia, where it became the second largest passenger car brand in January 2025.
- In the upcoming year, it is expected that hybrids and plug-in hybrid electric vehicles (PHEVs) will dominate sales of the Haval H6 in Australia, reflecting the growing interest in lifestyle gadgets and technology-oriented electric vehicles (EVs) among consumers.
- As part of its strategy to challenge established players in the luxury market, Great Wall Motor is planning to introduce a new supercar, potentially rivaling Ferrari, demonstrating the company's expanding product offerings in cutting-edge automotive technology.
