Growth anticipated for fantasy sports, exclusive user segments, and customer loyalty initiatives, according to Mariya Davydova.
Fresh Take:
In the pulsating halls of ICE Barcelona 2025, our lively news publication had the privilege of snatching some quality time with the heavyweights of the industry for stimulating live interviews. One such engagement was with Mariya Davydova, Head of Sport Domain at PIN-UP, where we delved into the intriguing world of fantasy sports, VIP segments, and loyalty programs.
Our chat with Davydova was a whirlwind tour of industry dynamics, touching upon hot topics like gamification, personalization, and the impact of AI on the relentlessly evolving landscape of tech-driven entertainment.
Davydova emphasized that the coming year, 2025, is going to be a game-changer for operators. The focus should be on customizing their wares, catering to specific player preferences, and ensuring a smoother, swifter, and more efficient experience.
A crucial aspect that Davydova underlined is the clarity of content and message that businesses must communicate to their audiences. The message needs to be clear, concise, and easily understandable to keep the users engaged and informed.
At PIN-UP, AI already weaves a magic spun across various facets of the business, from fraud detection to improving customer support, enabling the company to maintain a steady growth trajectory built on the foundation of putting customers first.
The discussion took a detour towards sports streaming, esports, and the emergence of virtual sports as a distinctive category. Virtual sports have a distinctive regional profile, often thriving during off-seasons or in regions where mainstream sports are scarce.
You can catch the entire enthralling conversation with Davydova on our YouTube channel - our website News.
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Insights:- Engagement: Gamification elements like rewards and competitions can boost user engagement and retention in fantasy sports platforms.- User Experience: Gamification can make the experience more enjoyable and interactive, encouraging users to participate more actively.- Personalization: Personalization allows fantasy sports platforms to offer tailored content, recommendations, and experiences based on user preferences and playing styles, leading to higher user satisfaction and loyalty.- AI: AI can analyze data to provide users with insights and predictions, automate routine tasks, and enhance the overall user experience in fantasy sports.
- With Mariya Davydova, Head of Sport Domain at PIN-UP, we discussed the significance of AI in customizing performance in fantasy sports for stakeholders in 2025 at ICE Barcelona.
- In the fast-paced world of tech-driven entertainment, PIN-UP uses AI to improve customer support and detect fraud, elevating their business and maintaining a growth trajectory.
- The emergence of virtual sports as a distinct category, particularly in regions with off-seasons or sparse mainstream sports, was another fascinating topic of discussion with Mariya Davydova.
- As AI continues to revolutionize the landscape of fantasy sports, the focus should not only be on leveraging AI for enhanced gameplay but also on proper communication of content and message to stakeholders.
