Google Ads Unveils New Tool for App Marketers: Seasonality Adjustments for Smart Bidding
Google Ads has introduced a new feature for app marketers, Seasonality Adjustments for Smart Bidding. This beta tool, announced by Qais Haddad, senior app growth manager at Google, allows advertisers to proactively boost bids during predictable conversion spikes in short-term promotions.
The feature is designed to complement Smart Bidding's existing capabilities, which already account for minor fluctuations. It's particularly useful for intense periods lasting 1-7 days, such as flash sales or product launches. By applying Seasonality Adjustments, advertisers can prevent missed opportunities during critical promotional windows, making Smart Bidding more predictable.
Developed by Google Ads' internal product and engineering teams, this feature works across all App campaign bid strategies. It's part of their ongoing innovation in machine learning-driven bidding strategies.
Google Ads' new beta feature, Seasonality Adjustments for Smart Bidding, empowers app marketers to control short, high-impact events. By proactively boosting bids during predictable conversion spikes, advertisers can maximize their return on investment during critical promotional windows.
