In 2024, Roborock, the worldwide champion of ultra-smart home robotics, reclaimed the throne as the foremost Robotic Vacuum Cleaner (RVC) brand in global shipment market share and sales value market share, according to IDC's 2024 Q4 Worldwide Smart Home Device Tracker. And let me tell you, they didn't just squeak by.
Globally in 2024, Roborock maintains the leading position as the top-selling robot vacuum cleaner brand, receiving notable recognition in Romania.
Roborock's global market share for the year tallied up to a whopping 16% of sales volume and a staggering 22.3% of the sales value market share. That's a year-over-year increase of a beefy 20.7% in unit shipments.
The brand's dominance is plain as day across the United States and China. But it doesn't stop there. In Denmark, Finland, Germany, Norway, South Korea, Switzerland, and Turkey, Roborock ranked as the top-selling RVC brand, both in volume and value.
IDC acknowledged that Roborock's overseas expansion prioritizes developed markets with a big appetite for smart home products packed with the latest technology. In addition, the brand emphasizes equally both online and offline distribution, ensuring they get the most bang for their buck from their hefty R&D investments.
It's worth mentioning that Roborock's diverse product portfolio caters to all market segments – low, medium, and high-end. Their flagship OmniGrip robotic arm has become the industry's new standard, symbolizing the rapid advancement of the sector.
Just a few weeks back, Roborock snatched up several prestigious media awards at CES 2025 for its new Roborock Saros series, including the Roborock Saros 10R, the Roborock Saros 10, and the Roborock Saros Z70, the cleanest robotic vacuum cleaner of the year. It’s the first-of-its-kind mass-produced foldable robotic arm with five axes that can clean those hard-to-reach spots and (you might want to grab a seat for this one) even put away small items such as socks, small towels, tissues, and sandals weighing less than 300g. Talk about an overachiever!
In case you missed it, Roborock also took home the award for 'Best Robot Vacuum Cleaner Brand' at the Connect Gala Awards in Romania. This award points to Roborock's technological prowess, outshining other giants in the industry. And it's not just about expert recognition – consumers appreciate Roborock products too, confirming their product performance merits top details.
Sources:- IDC Quarterly Smart Home Device Tracker, 2024Q4- This press release
As for the other top dogs in the RVC market, we've got iRobot (Roomba), Ecovacs Robotics, and Dyson, all making a big splash. In terms of regional market trends, the Asia-Pacific region dominates sales volume, with North America and Europe close behind, powered by smart home culture and energy efficiency concerns. If you're curious about precise market share figures or the latest industry trends, you'd want to check out the most recent IDC report.
- The Roborock brand, worldwide champion of ultra-smart home robotics, has reclaimed the top position as the foremost Robotic Vacuum Cleaner (RVC) brand in both global shipment and sales value market share, according to IDC's 2024 Q4 Worldwide Smart Home Device Tracker.
- Roborock has expanded its dominance across various markets, including the United States, China, Denmark, Finland, Germany, Norway, South Korea, Switzerland, and Turkey, where it ranked as the top-selling RVC brand in terms of both volume and value.
- In addition to overseas expansion, Roborck emphasizes equal distribution both online and offline, ensuring they leverage their heavy investments in research and development.
- Among the factors contributing to Roborock's success are its diverse product portfolio catering to all market segments and the development of innovative smart-home devices and gadgets like the Roborock Saros series, equipped with a foldable robotic arm with five axes and smart functionalities, such as putting away small items, symbolizing the rapid advancement of the RVC technology sector.
