Global supergroup Swedish House Mafia announced a platform for discovering new music talent worldwide, called DemoDrop.
Swedish House Mafia has made a significant move in the music industry with the launch of their new DemoDrop portal on their SUPERHUMAN label site. This innovative platform provides a simple, user-friendly online space where producers worldwide can directly upload their tracks (MP3 or WAV) for consideration.
The new portal, a reflection of Swedish House Mafia's ongoing commitment to foster discovery and creativity, requires minimal information from creators. Producers need only to upload their music, provide their name, and optionally leave a note, without the need for writing bios or submitting branding materials.
To ensure clarity and protection for the label, the platform also requires creators to confirm any sampling used in their tracks. This focus on transparency is a key feature that sets DemoDrop apart, removing traditional industry barriers by focusing on raw creativity rather than algorithms or pre-screening filters.
With this streamlined, accessible submission process, DemoDrop offers an open gateway for emerging electronic music creators globally. The platform is designed to invite undiscovered talent from any background to have the chance to be heard by the prestigious label behind Swedish House Mafia.
The DemoDrop launch comes at an exciting time for Swedish House Mafia, who recently performed a three-hour 3.0 set at Tomorrowland's Crystal Garden and returned to the mainstage at Tomorrowland's second weekend. The collaboration between Sebastian Ingrosso and Celine Dion, which caught the industry's attention, also added to the buzz surrounding the group.
The unexpected collaboration between Ingrosso and Dion, as well as the new DemoDrop portal, underscores Swedish House Mafia's status as unstoppable forces on the global stage. With DemoDrop, the next global hit could very well come from an unknown producer, given the opportunity to showcase their talent on this new platform.
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