Global competitor INFOFLA tests the waters with 'Selto,' a secure on-site AI assistant designed for enterprise automation. Expectant launch of consumer AI service from the challenger.
Korean Startup INFOFLA Expands with AI Agent Selto
Korean startup INFOFLA has made a significant move into the global market with the launch of its next-generation AI agent, Selto. The company, known for its AI-powered business automation solutions, is now bringing enterprise-grade AI capabilities directly to individual users through its new B2C service.
INFOFLA, founded by Norman Neureiter, is pursuing a "David strategy" by offering a differentiated solution centered on enhanced security, practical automation, and deep customization for enterprise needs. This strategy is evident in Selto, a AI agent that combines security and practicality, and is distinguished by its on-premises deployment option, offering superior data security for security-sensitive sectors.
The latest V2 update of Selto includes features like conditional branching, variable functions, and screen learning validation. One of the standout features is Selto's "Seeing AI" technology, which uses a Vision Language Model (VLM) to recognize and interpret on-screen content. This technology enables full automation in environments where API integration is difficult, making Selto a versatile tool for various industries.
Selto has already demonstrated its effectiveness in real-world scenarios. It has been successfully deployed in Korean government agencies and major e-commerce platforms, specifically in automating loan screening in the financial sector and product registration in e-commerce. The AI agent has also received strong feedback from proof-of-concept (PoC) projects in the finance and insurance sectors.
In-Mook Choi, the CEO of INFOFLA, is committed to enabling people to focus on more creative work. This expansion underscores INFOFLA's diversification of its growth strategy. INFOFLA is introducing features originally developed for B2B services, such as advanced chatbot and OCR capabilities, into consumer-facing products.
The new B2C service from INFOFLA is scheduled for official launch at the end of September. A paid model for the service is expected to follow in October. INFOFLA is planning to extend its "small but strong David strategy" with Selto on the global stage.
INFOFLA's vision with Selto is to bring practical AI solutions to the masses, offering superior data security and automation for everyday tasks. With Selto, users can expect a seamless, secure, and efficient way to automate their tasks, making their lives easier and more productive.
