Gaming Esports Brazil Appoints Rita Cunha as Chief Officer for Growth Expansion
Esportes Gaming Brasil Appoints Rita Cunha as Chief Growth Officer
Esportes Gaming Brasil, the group behind popular brands Esportes da Sorte and Onabet, has announced the appointment of Rita Cunha as its Chief Growth Officer (CGO), effective July 2025. Cunha brings over 20 years of experience in e-commerce and technology to the role, with a focus on data-driven business strategies.
The appointment comes as Esportes Gaming Brasil is strengthening its position in Brazil's evolving regulated sports betting market. Darwin Filho, CEO of Esportes Gaming Brasil, believes Cunha's arrival reinforces the company's strong growth strategy grounded in technology.
Cunha's mission at Esportes Gaming Brasil is to transform data into agile decision-making, with a particular emphasis on driving the group's organic growth and boosting commercial performance. She aims to create experiences that maximize user value, from the first interaction to long-term relationships.
Esportes Gaming Brasil’s current growth strategy focuses on data-driven, customer-centric expansion within Brazil’s regulated sports betting market, with an emphasis on responsible gaming, internal culture, and compliance. The company is embedding responsible gaming practices throughout the organization to meet Brazil's strict new regulatory requirements, demonstrated by training programs, a Code of Ethics and Conduct, and ongoing compliance efforts.
Cunha's extensive experience in digital growth will be essential for expanding market share in Brazil's growing and highly competitive iGaming sector. Darwin Filho believes her experience with digital operations and a 360° view of the customer journey will be crucial in capitalizing on the opportunities presented by the regulated market.
Throughout her career, Cunha has delivered exponential results for high-traffic digital companies through acquisition, retention, and engagement strategies. She has led growth and marketplace strategies at PicPay, Mosaico (Buscape), Zoom, Passei Direto, and Match.com.
In summary, Esportes Gaming Brasil’s growth strategy under Rita Cunha emphasizes responsible gaming compliance, internal culture strength, and data-centric marketing and expansion to thrive in Brazil’s competitive sports betting sector. Cunha will apply her digital growth leadership to drive these strategic priorities, with a focus on organic growth and commercial performance.
- Leveraging her 20 years of e-commerce and technology experience, Rita Cunha, the newly appointed Chief Growth Officer (CGO) of Esportes Gaming Brasil, aims to utilize data-driven strategies to boost the business's commercial performance and maximize user value in the highly competitive iGaming sector.
- In the evolving regulated sports betting market of Brazil, Dyana Filho, CEO of Esportes Gaming Brasil, believes that Rita Cunha's expertise in digital operations and customer-centric expansion will be instrumental in capitalizing on the opportunities presented by the market, aiming to drive organic growth and further the company's position within the sector.
