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Ford's Becca Adam Outlines 3 Key Principles for Digital Logistics Transformation

Ford's product line manager reveals how to align business and IT teams, invest in foundational systems, and link technology roadmaps with talent strategy for successful digital logistics transformation.

In this image there is a truck passing on the road, inside the truck there is a driver, on the...
In this image there is a truck passing on the road, inside the truck there is a driver, on the other side of the road there is a van. In the background of the image there are trees and a bridge.

Ford's Becca Adam Outlines 3 Key Principles for Digital Logistics Transformation

Ford's Becca Mstr, product line manager for material and vehicle logistics IT, recently shared key principles for digital transformation in logistics and supply chain operations at the 2023 ALSC Digital Strategies North America Conference in Nashville, Tennessee.

Mstr presented three guiding principles for Ford's digital logistics strategy. The first principle focuses on defining a shared vision between business and IT teams, with support from third-party vendors. This collaborative approach ensures everyone is aligned and working towards the same goals.

The second principle emphasizes investing in foundational systems and data. For large companies, this means laying a solid technological foundation to support future growth and innovation. Mstr also highlighted the importance of prioritizing investments based on user needs, ensuring that technology serves a practical purpose.

Lastly, Mstr stressed the need to align technology roadmaps with talent strategy. This involves planning for the skills required to implement and maintain new technology, as well as attracting and retaining talent to support digital transformation.

Ford's Becca Mstr has outlined a clear roadmap for digital transformation in logistics and supply chain operations. By defining a shared vision, investing in foundational systems, prioritizing user needs, and aligning technology with talent strategy, Ford aims to create an integrated, end-to-end supply chain supported by digital technology.

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