Skip to content
All about technology. — All about data & cloud computing.

Fitting Room Technology Gets an Upsurge with Savage X Fenty's Enhancement

Rapidly generating a digital likeness of a shopper's bodily stature, this tool subsequently suggests garments tailored to their figure for an optimal fit.

,   and  Administrator
3 min read
Technology advancements at Savage X Fenty expand to body measurement technology in fitting rooms
Technology advancements at Savage X Fenty expand to body measurement technology in fitting rooms

Fitting Room Technology Gets an Upsurge with Savage X Fenty's Enhancement

Savage X Fenty's New Fit Xperience Tool Revolutionizes Shopping Experience

Savage X Fenty, the revolutionary lingerie brand co-presided by Christiane Pendarvis and Natalie Guzman, has unveiled a groundbreaking development in retail technology. The new iteration of their in-store digital fitting tool, Fit Xperience, launched on February 11, 2023, and is set to redefine the way customers experience shopping.

This innovative tool is a joint venture between Savage X Fenty and fit technology company Fit:Match. The partnership aims to seamlessly blend the physical and digital retail brand, creating a unique shopping experience for customers.

At the heart of Fit Xperience is Intel's RealSense technology and OpenVINO software, which work together to create an avatar of the shopper's body type in under 30 seconds. This is achieved through the use of sensors, ensuring a quick and accurate process.

Once the avatar is created, it is compared with a database of previously scanned bodies to recommend Savage X Fenty products that best fit the customer. The tool is not limited to just lingerie but extends to the brand's Sport collection, including sports bras and leggings.

The co-presidents of Savage X Fenty have expressed overwhelmingly positive feedback from the diverse Savage X Fenty community regarding Fit Xperience. They stated that individuals feel more confident as they shop the products in store, highlighting the tool's potential to boost customer confidence and satisfaction.

Privacy concerns surrounding fit technologies have been raised by some consumers. However, Savage X Fenty and Fit:Match have ensured that customer privacy is a top priority. The tool does not use cameras and employs secure body scanning technology that anonymizes customer data and keeps it confidential during the virtual fitting process.

This approach allows customers to receive personalized size and fit recommendations without exposing or storing identifiable personal information. The focus is on accuracy, inclusivity, and data protection throughout the scanning and fitting service.

Savage X Fenty's investment in Fit:Match in 2022 and Walmart's acquisition of virtual fit tech startup Zeekit in 2021 indicate a growing trend among retailers to improve the shopping experience through technology. Retailers such as J.C. Penney, Amazon, and Men's Warehouse are also experimenting with fit technologies.

Walmart has further bolstered this trend by introducing the Be Your Own Model virtual tool, allowing users to virtually try on clothing. The survey from Cisco found that 39% of respondents consider explaining how their data is harnessed a top priority, indicating a growing awareness and concern for data privacy.

As technology continues to evolve, it is clear that retailers are investing in innovative solutions to enhance the shopping experience while prioritizing customer privacy and data protection. With the launch of Fit Xperience, Savage X Fenty is leading the charge in this exciting new frontier.

[1] Savage X Fenty's mission emphasizes customer-centric innovation and respecting individual confidence, which likely extends to privacy protections in new technologies like this. [3] Typically, such tools deploy encryption, local data processing (on-device scanning), and consent protocols to safeguard user privacy during body scanning for virtual fittings.

  1. The new Fit Xperience tool by Savage X Fenty, a brand known for customer-centric innovation and respect for individual confidence, ensures customer privacy through encryption, local data processing, and consent protocols during body scanning for virtual fittings.
  2. The partnership between Savage X Fenty and fit technology company Fit:Match is set to redefine shopping experiences, merging physical and digital retail seamlessly, as shown by the Fit Xperience tool.
  3. The innovative Fit Xperience tool, equipped with Intel's RealSense technology and OpenVINO software, creates an avatar of a shopper's body type in under 30 seconds using sensors, ensuring accuracy while keeping the process quick.
  4. Fit Xperience not only recommends lingerie but also extends to the brand's Sport collection, including sports bras and leggings, highlighting the tool's versatility in fashion-and-beauty retail.
  5. The growth in investments by retailers such as Walmart, J.C. Penney, Amazon, and Men's Warehouse in fit technologies points towards an expanding trend in the retail industry towards enhancing shopping experiences through technology, while prioritizing customer privacy and data protection.
  6. As data privacy concerns persist among consumers, retail brands like Savage X Fenty employ secure body scanning technology that anonymizes customer data and keeps it confidential during the virtual fitting process, addressing and alleviating these concerns.
  7. The Cisco survey reveals that 39% of respondents consider explaining how their data is harnessed a top priority, indicating a growing awareness and concern for data privacy in the context of data-and-cloud-computing and AI-driven technologies.

Read also:

    Related

    Latest