Finance company Empower rebrands as Tilt, introducing Tilt Credit Cards to expedite trustworthy credit access with a fair approach
Financial technology company Tilt, formerly known as Empower Finance, Inc., has rebranded and expanded its reach through strategic acquisitions. The company, which specializes in providing credit solutions for non-prime customers, is set to revolutionize the credit industry with its commitment to creating an inclusive system that works for more consumers worldwide.
Based in the United States, Tilt has been profitable since 2022 and serves over three million active subscribers. The company's mission is to expand fair, reliable credit access for underserved consumers by using innovative, data-driven approaches beyond traditional credit scoring. Tilt's underwriting is backed by six years of performance data and 250+ nontraditional indicators of financial health.
Warren Hogarth, Co-Founder and CEO of Tilt, believes that the traditional credit system hasn't been built to recognize potential. He is working to create a system that makes credit more accessible and responsive. Tilt's underwriting process uses real-time cash flow and alternative data to assess financial situations, empowering the company to serve individuals who are often underestimated by traditional lenders.
Tilt's evolution includes the launch of a suite of unsecured credit cards, replacing the prior Petal cards they acquired in 2024. These cards are designed with features such as cash back rewards and report credit activity to all three major credit bureaus while maintaining an accessible application process that may require linking a bank account to compensate for limited credit history.
In addition to its operations in the US, Tilt has made acquisitions in the Philippines and India, with the acquisitions of Cashalo and NIRA aimed at advancing its vision of an inclusive credit system globally. Cashalo and NIRA will continue operating under their existing brands in their local markets.
Blisce, an investment firm, believes that Tilt is setting the tempo in a sector long ready for reinvention, using technology to see people more fully and serve them more fairly. Sam Giber, General Partner at Blisce, has stated that the transition to Tilt underscores the scale of what the team is building.
Tilt has also established a consumer credit business in Mexico under the Empower name, which will rebrand in the coming months. The company's acquisitions and expansion signify a shift towards a broader range of cash and credit products, marking an exciting time for Tilt and the financial industry as a whole.
[1] Tilt. (n.d.). About Us. Retrieved from https://www.tilt.com/about [2] Tilt. (n.d.). How it Works. Retrieved from https://www.tilt.com/how-it-works [3] Tilt. (n.d.). Tilt Essentials. Retrieved from https://www.tilt.com/cards/tilt-essentials [4] Tilt. (n.d.). Tilt Motion. Retrieved from https://www.tilt.com/cards/tilt-motion [5] Tilt. (n.d.). Tilt Engage. Retrieved from https://www.tilt.com/cards/tilt-engage [6] Tilt. (n.d.). Tilt Credit Cards. Retrieved from https://www.tilt.com/credit-cards
- Tilt, a profit-generating financial technology company based in the United States, is spearheading investments in the credit industry by expanding its inclusive credit solutions, leveraging technology to provide fair access to credit for non-prime consumers, and offering a range of unsecured credit cards with innovative features.
- Recognizing Tilt's strategic growth and commitment to technology-driven inclusivity, Blisce, an investment firm, believes that the company is setting the pace for change in a sector long due for innovation, positioning Tilt as a key player in revolutionizing the business of investing and lending.
