FCC Visit Finds NAB Advocating for New Regulations on Virtual Multichannel Video Programming Distributors (vMVPDs)
The National Association of Broadcasters (NAB) has recently met with the Federal Communications Commission (FCC) to discuss the regulation of virtual Multichannel Video Programming Distributors (vMVPDs) like YouTube TV, Fubo, and Hulu. During the meeting, NAB President and CEO Curtis LeGeyt and Chief Legal Officer and Executive Vice President Rick Kaplan expressed their concerns about the lack of examination of the impact of streaming on local broadcasting since 2014. They emphasised the critical need for the FCC to study how streaming has affected local broadcasting, particularly in light of the dramatic rise of streaming and the unregulated Big Tech behemoths that have shattered the economics underpinning local journalism. The discussion has divided the broadcast industry. Station groups, who want vMVPDs reclassified, argue that they can increase their retransmission consent revenue if they are able to negotiate directly with these online providers. On the other hand, broadcast networks owned by major media companies prefer to continue handling deals with vMVPDs as part of much larger distribution pacts. The Preserve Viewer Choice Coalition, backed by vMVPDs and major programmers such as Disney, Fox, and Paramount, has stated that the FCC has consistently reinforced their lack of authority to upend the streaming marketplace. FCC Chairwoman Jessica Rosenworcel has argued that the agency may not have the power to change these rules without Congressional action. However, the NAB letter noted that many Members of Congress agree that the FCC should be examining the impact of virtual MVPDs on local communities. The Commission's rules were designed for a different world, and if the agency is truly committed to ensuring local service to communities across the nation, then it must examine the interplay between local broadcasting, the rise of streaming, and the unregulated Big Tech behemoths. Polling shows that few Americans support more streaming regulations. The reality is, local news is widely available on streaming, providing consumers with a variety of ways to watch. The NAB is ready to work with the Commission to help it gain a better understanding of the current marketplace. The meeting with Commissioner Anna Gomez and her staff is a significant step towards addressing the concerns of the broadcast industry and ensuring that local broadcasting remains viable in the era of streaming. The NAB and the FCC will continue to discuss this issue in the coming months.
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