Exploring the Potential of Augmented Reality in Boosting Sales Closures
In the ever-evolving world of technology, augmented reality (AR) is making significant strides in revolutionising sales and closing deals across various industries. With a projected market value of $138.78 billion by 2021, AR is set to redefine customer engagement and boost conversion rates.
One of the key trends in AR for sales and closing deals is the mainstream adoption of WebAR. This technology allows AR experiences to run directly in mobile browsers without requiring app downloads, making it more accessible and scalable for retailers. By lowering friction for customers and enabling easy access via simple links or QR codes, WebAR is fostering rapid adoption of AR technology.
Another significant trend is the use of AI-powered AR personalization. Machine learning tailors AR content in real time, creating highly personalised shopping experiences that boost buyer confidence. For instance, virtual try-ons that adjust automatically to a user’s body type or AR furniture previews that adapt to home decor are becoming increasingly common.
AR is also driving social commerce, integrating with social media platforms to create engaging experiences that influence purchase decisions within social networks. This integration enables users to try products virtually and share their experiences, fostering a sense of community and increasing brand engagement.
Enhanced product discovery and visualization are also critical in the success of AR technology. By allowing consumers to visualize products in real environments, AR helps them understand fit, size, and style before purchase. This is particularly beneficial in reducing uncertainty and hesitancy, which are common barriers to closing sales.
In the retail sector, AR is being used to supplement the in-store experience and display sales or special discounts to shoppers. Bricks and mortar retailers are leveraging AR to create unique shopping experiences that set them apart from online competitors.
Successful strategies for using AR to boost sales and close deals include defining clear business objectives for AR, ensuring seamless integration with existing platforms, focusing on reducing purchase hesitation, using high-quality, interactive AR content, and leveraging AR to extend the shopping experience.
For example, Amazon’s "AR View" allows users to place furniture or electronics in their homes virtually, while Sephora offers real-time makeup try-ons, helping customers make informed, satisfying purchases without needing physical samples.
The impact of AR on business metrics is undeniable. Brands adopting AR experience 30-40% reductions in return rates, as customers make more confident, informed purchases. Furthermore, 96% of consumers are more likely to buy a product if they can visualize it via AR, underscoring the critical role visualization plays in closing sales. AR also shortens buying cycles by providing instant, interactive product insights, allowing customers to move from consideration to purchase more quickly.
In conclusion, the most successful AR strategies in 2025 revolve around delivering accessible, personalised, and realistic AR experiences that minimise uncertainty, enhance engagement, and integrate smoothly with consumer shopping habits—whether online, in-store, or via social commerce. These strategies significantly contribute to higher sales conversions and lower returns across retail and other industries.
Sources: [1] https://www.forbes.com/sites/forbesagencycouncil/2019/06/19/how-augmented-reality-can-transform-the-retail-industry/?sh=5c7a9c185a7d [2] https://www.forbes.com/sites/forbesagencycouncil/2019/06/13/how-augmented-reality-can-revolutionize-the-retail-experience/?sh=6a87341d5093 [3] https://www.forbes.com/sites/forbesagencycouncil/2019/06/06/how-augmented-reality-can-transform-the-retail-industry/?sh=6594c26e7b21 [4] https://www.forbes.com/sites/forbesagencycouncil/2019/06/07/how-augmented-reality-can-help-retailers-close-more-sales/?sh=7606a8276833
1.The increased adoption of WebAR in the AR industry is set to revolutionize engagement in the finance, gadgets, and art industries, as it allows for direct mobile browser access to AR experiences.
- As the retail sector continues to evolve, AI-powered AR personalization is becoming more prevalent, tailoring content to individual users to create unique shopping experiences that boost sales.
- AR technology is not only revolutionizing sales in the retail industry but is also influencing purchase decisions within social networks, driving the growth of social commerce and integrating with popular gadgets and technology.
- In the world of AR, the focus is on delivering accessible, personalized, and realistic experiences that enhance customer engagement, reduce uncertainty, and foster sales conversions across various industries, including finance, art, and technology.
