Exploring the concept of "Inheritance and Evolution" through the mediums of light and sound, showcased at the UK's Platt Brothers establishment.
In a groundbreaking move, Toyota UK has released a history-themed video that uses projection mapping technology and is powered almost entirely by energy derived from green hydrogen. The video, which was filmed at the offices and plant of Platt Brothers, tells the story of Toyota's transformation from a loom manufacturer to an automobile company, and further into a mobility company.
The video's production was led by Agustin Martin, Head of UK Operations, and Stuart Sanders, UK Marketing Director for Toyota. The making-of video, available on YouTube, provides insight into Toyota's history of transformation and challenge.
To create a history-themed video using projection mapping, several steps are typically involved. First, a historical narrative or theme is defined, which includes identifying key figures, events, or landmarks to feature. A suitable location for the projection mapping is then chosen, such as the historic Platt Brothers buildings. The technology used for projection mapping involves high-resolution projectors that are precisely aligned with the chosen surface, and special software is used to map the images onto complex surfaces, creating an immersive experience.
The content for the video is created using a combination of graphic design, video production, and possibly 3D modeling, and is then synchronized with the projection mapping software. If the event is powered by green hydrogen, this would typically involve using hydrogen fuel cells to generate electricity for the projection equipment. Green hydrogen is produced from renewable energy sources, making it a clean and sustainable energy option.
While there is no specific mention of Platt Brothers in the context of Toyota's history in the provided search results, if Platt Brothers were involved with Toyota in some capacity, their significance would likely be related to historical business partnerships, innovative technologies, or cultural contributions that have impacted Toyota's development.
Toyota has been actively involved in hydrogen technology, particularly in the development of hydrogen fuel cell vehicles and infrastructure. The company's commitment to hydrogen is part of its broader strategy to reduce carbon emissions and promote sustainable mobility options. Toyota's philosophy of "challenge" started in the building where the initial patent agreement with Platt Brothers took place and has lived through the generations of Toyota's business. It is a fundamental pillar of Toyota's culture and represents a burning flame and innovative spirit for continuous self-improvement.
The Platt Brothers company buildings and plant, located in Oldham, closed their doors in 1982. However, the philosophy of "challenge" continues to drive Toyota forward, as it strives to push the boundaries of what is possible in the realm of sustainable mobility. The video's release in December 2023 marks another step in Toyota's ongoing journey of innovation and transformation.
The video's production team, led by Agustin Martin and Stuart Sanders, utilized technology from various industries, such as finance with the involvement of green hydrogen, automotive in Toyota's transformation story, transportation in choosing a suitable location for the projection mapping, and technology in employing projection mapping and 3D modeling techniques.
The making-of video shared on YouTube showcases Toyota's history of transformation and challenge, not only in the automotive and transportation sectors but also in finance through their commitment to green hydrogen technology, and technology with the use of projection mapping and 3D modeling.
