Exploring Music's Evolution: A Blend of Classic and Modern Podcasts
In a recent episode of the Innovating Music Podcast, Seth Schachner, the Managing Director of Strat Americas, shared insights on the parallels between early digital music deals and the new digital challenges that the industry is currently facing, particularly those related to Artificial Intelligence (AI) in music.
Strat Americas, based in Los Angeles and Miami, provides strategic guidance to clients operating in various sectors, including digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software. Schachner's extensive experience spans across these industries, having worked with some of the biggest names in the business, including AOL, Microsoft, Sony, and Universal.
Schachner spent eleven years with Sony Music, holding senior digital leadership roles in Latin America and for Sony's Jive Records label in North America. His early digital music deals involved navigating the emerging landscape of digital rights, licensing, and monetization, a challenge that mirrors today's efforts to address AI-powered content creation, royalty distribution, and rights management.
Schachner's role in bridging music creation with emerging technology platforms has been well-documented. He has been noted as a founder, managing director, producer, composer, and technologist involved in discussions around music and AI. The parallels between his early work and today's challenges centre on how rights holders and creators negotiate fair compensation and control while embracing novel AI-driven music production methods.
The current industry climate includes exploring AI data royalty, licensing, monetization, and revenue sharing as the AI content creation marketplace develops, reflecting a continuation of issues originally faced in digital music's early days. However, a direct transcript or detailed account of Schachner's early deals was not found in the search results. His referenced expertise and presence at recent panels suggest he has been influential in shaping how music rights and technology interface, especially as the industry faces new AI-related complexities.
Schachner is a graduate of Columbia University in New York and has served as Chairman of Florida's Film & Entertainment Advisory Council. He has articles and posts published in Venture Beat and The Guardian. Currently, he is working across sectors, including virtual reality, social music, and spatial audio.
The Innovating Music Podcast, with its tagline "The Future is Already Here - It's just not evenly distributed," focuses on disruptive technologies in music. The podcast is available on Google Podcasts and brings together unique voices from inside and outside the music industry for insightful discussions. This episode, featuring a discussion with Seth about early digital music deals, is a testament to the podcast's commitment to exploring the evolving landscape of the music industry.
- Strat Americas, the strategic guidance provider across digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software, has been at the forefront of discussing the parallels between early digital music deals and the current challenges in AI-driven music, as exemplified by Seth Schachner's role in the podcast.
- In light of the emerging AI content creation marketplace, the music industry, like the early days of digital music, is grappling with AI data royalty, licensing, monetization, and revenue sharing, areas where Schachner's extensive experience and current work in virtual reality, social music, and spatial audio could prove invaluable.
