Exploration of the 2025 NACTOY Awards on WardsAuto Podcast
Every year, a non-profit organisation of 50 journalists, representing a wide variety of ages, media organisations, and cultures, come together to evaluate new vehicle designs that meet their stringent criteria. The organisation remains unnamed in this article, but the North American Car, Truck, and SUV of the Year award they bestow is considered the most prestigious and sought-after honour for new vehicles.
The criteria for selecting winners include outstanding innovation, design, performance, driver satisfaction, and value. Each juror evaluates the vehicles using their own method, drawing on their industry expertise and unique assessment processes. It's worth noting that vehicles are assessed within their own product segments rather than against vehicles from different segments, with those raising the bar in their segment scoring higher.
This multi-faceted evaluation ensures that winning vehicles excel broadly, combining technological advancements, aesthetics, driving experience, consumer appeal, and overall worth. The accolade is highly respected in the automotive industry.
WardsAuto Contributing Editor Drew Winter shares his picks for the winners of the award, but the finalists and the actual winners have not been specified yet. Senior Editor David Kiley hosts discussions about the award program, providing insights into the evaluation process and the vehicles that have made it to the final rounds.
The winners are announced annually, and the anticipation builds up as the industry waits to see which vehicles will be recognised for their exceptional qualities. The North American Car, Truck, and SUV of the Year award is more than just a trophy; it's a testament to the hard work and innovation that goes into designing and manufacturing outstanding vehicles.
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- Journalists from various backgrounds use their expertise in industry, finance, technology, and transportation to scrutinize new vehicle designs, evaluating their combination of technological advancements, aesthetics, driving experience, consumer appeal, and overall worth.
- The North American Car, Truck, and SUV of the Year award, held in high regard within the automotive industry, recognizes vehicles for their exceptional qualities, signifying the fusion of innovation, design, performance, driver satisfaction, and value in transportation technology.
