Expanded Services: Genius Takes Over More Sectors in Premier League Data Management
The new domestic seasons are getting underway in many of Europe's key football markets, and this year, the excitement is amplified by a significant development. Genius Sports, a leading sports data and technology company, has secured a landmark deal with 18 top European football leagues, including the Dutch Eredivisie and Keuken Kampioen Divisie, Belgian Pro League, Swiss Football League, and Danish Superliga, among others [1][2][3][4].
Under this extensive multi-year partnership, Genius Sports will have exclusive rights to capture and distribute official betting data from over 8,000 matches across 46 men's and women's professional competitions annually. This partnership reflects the evolution of the sports data market and the increasing role of technology in commercial deals [1][2][3][4].
As part of this agreement, facilitated by the European Leagues Association, Genius Sports will deploy its proprietary AI-powered platform, GeniusIQ, across these leagues [1][2][3][4]. GeniusIQ uses advanced artificial intelligence and data analytics technology to enhance real-time performance analysis for teams and players, provide officiating tools to assist referees and improve match accuracy, improve fan engagement through deeper analytics and interactive data insights, and enable regulated sportsbooks worldwide to offer a broad range of in-play betting markets using official, reliable data [1][2][3][4].
GeniusIQ is already established in leading competitions such as the English Premier League and Ligue 1, as well as in the Danish Superliga and Belgian Pro League. The platform's AI-driven tracking infrastructure captures live match events with speed and accuracy, supporting commercial growth opportunities for leagues and creating sustainable models for sports data innovation across Europe [2][3].
Steven Burton, head of partnerships at Genius Sports, stated that the expanded partnership with the European Leagues significantly enhances the official, premium data available to their sportsbook partners [1][2][3][4]. The data captured will be used by betting companies to offer reliable, real-time in-play markets to their customers.
Moreover, this technology will help match officials and provide additional data and graphics for fans in stadiums. Genius Sports operates the Semi-Automated Offside Technology for the Premier League, which helps Video Assistant Referees rule on marginal decisions [1][2][3][4].
The leagues involved in the deal include the Dutch, Belgian, Swiss, and Danish leagues. Last year, Genius Sports won a four-year contract to become the Premier League's official data supplier [1][2][3]. As the new seasons kick off, these leagues are poised to leverage Genius Sports' technology to transform how European football commercializes and manages its data ecosystem [1][2][3][4].
In England, Leagues One and Two are launching this weekend, followed by the Championship next week, and the Premier League the week after that. The contract also gives the leagues the right to use Genius Sports' ball-tracking technology [1][2][3]. This partnership is a testament to the growing importance of data in the football industry and the role of technology in shaping its future.
[1] https://www.geniussports.com/news/genius-sports-extends-its-leadership-in-the-european-football-market-with-a-multi-year-partnership-with-the-european-leagues/ [2] https://www.geniussports.com/news/genius-sports-to-provide-official-betting-data-rights-for-18-top-european-football-leagues/ [3] https://www.geniussports.com/news/genius-sports-to-deploy-geniusiq-across-18-top-european-football-leagues/ [4] https://www.geniussports.com/news/genius-sports-to-provide-official-data-and-technology-to-18-top-european-football-leagues/
- The new domestic seasons are underway in many sports markets, including football, and technology is playing a significant role this year.
- Genius Sports, a leading sports data and technology company, has secured a landmark deal with 18 top European football leagues, providing them with technology solutions like GeniusIQ.
- This year, Genius Sports will have exclusive rights to capture and distribute official betting data from over 8,000 football matches across Europe, including popular leagues like the Premier League.
- As the seasons progress, Genius Sports' technology will transform how European football commercializes and manages its data ecosystem, enhancing fan engagement, improving match accuracy, and offering reliable in-play betting markets.
