Expanded Growth Across Partnerships Marks a Successful First Half of 2025 for Evoplay
In the first half of 2025, Evoplay, a leading online gaming provider, made significant strides in its lottery expansion. The company launched 19 new titles, including the innovative digital lottery game, Adrenaline Rush: Scratch, marking a new format for Evoplay’s lottery offerings.
This expansion was not limited to product innovation. Evoplay also formed strategic partnerships with state lottery operators such as Loterías Torito in Peru and Azerlotereya in Azerbaijan. The partnership with Loterías Torito resulted in the launch of five tailored instant win games on the Peruvian platform, fully localized to comply with regulatory standards and responsible gaming requirements.
The lottery vertical expansion contributed to overall commercial growth. Player activity rose by 47%, total rounds played increased by 27%, gross gaming revenue grew by 21%, and the total bet amounts climbed 24% compared to the same period in 2024.
Evoplay's head of lottery, Frank Cecchini, emphasized that the lottery offering is a significant milestone, demonstrating how their products attract new audiences while respecting traditional lottery models.
The company's success was also recognised industry-wide. Evoplay won the Game Design & Art Direction trophy at the SBC Awards Europe for Adrenaline Rush, and was named Slots Provider of the Year at the AffPapa Awards.
These achievements reflect Evoplay's commitment to nurturing talent from within. Olga Pronak was promoted to Head of Key Account Management, Vasilena Gekova to Head of Finance, and Anton Gyria to Director of Business Operations. Ihor Zarechnyi, Chief Commercial Officer, is stepping down, but the company remains committed to strengthening its internal teams as it expands its global presence and product verticals.
Evoplay also launched the Affiliate Hub, a platform for media and affiliate partners. The studio's long-standing commitment to developing and recognising its people remains a core focus. As the company looks ahead, it remains committed to building momentum in the months ahead.
In summary, Evoplay's lottery expansion in 2025 has been marked by product innovation, significant growth metrics, and important partnerships with state lottery operators, establishing a firm foothold in new regulated lottery markets. The company's success underscores its commitment to delivering high-quality gaming experiences while maintaining a focus on responsible gaming and strategic growth.
The strategic partnerships formed by Evoplay with lottery operators in different industries, such as Loterías Torito in Peru and Azerlotereya in Azerbaijan, have led to the launch of tailored games in those markets, demonstrating Evoplay's ability to adapt their finance and business models to diverse technology sectors.
Evoplay's success in the lottery industry has been recognized by various awarding bodies, such as the SBC Awards Europe and AffPapa Awards, indicating their ongoing commitment to innovation and quality in technology-driven business and finance.
