Exclusive Sneak-view: UK Enthusiasts may be the first to lay their eyes on the upcoming Pixel model ahead of the general public
The tech world is buzzing with excitement as Google has invited 25 Pixel Superfans from the UK to an exclusive pre-launch event for the upcoming Pixel 10 series. This event, titled "Pixel Penthouse," is scheduled to take place at 38 Southwark Street, London, on June 27, starting at 2:30 pm and lasting for 1 hour and 30 minutes.
The lucky winners, who will have their names announced on June 11, will not only get a sneak peek at the new Pixel devices but also have the opportunity to participate in a "one-off interview and Q/A session with Googlers." In addition, they will receive custom Pixel-themed goodies as a token of appreciation.
In an email invite, Google has included a quiz to gauge the level of fandom among Pixel enthusiasts. The quiz asks questions about favourite Pixel features and purchasing motivations. The winners of this quiz will be the ones to get their hands on the new Pixel devices before anyone else.
Attendees of this event will also enjoy exclusive hands-on time with the new Pixel phones. This pre-launch event could potentially hint at an early launch of Google's next flagship devices, as the tech giant typically launches them in August.
However, it's important to clarify that this UK pre-launch event does not signal an earlier-than-usual launch of the Pixel 10 series. The official launch of the Pixel 10 line took place on August 20, 2025, during the "Made by Google" event held primarily in New York, with global livestream access including the UK. The phones were then made available for preorder immediately, with the retail availability starting on August 28, 2025, and the Pixel 10 Pro Fold launching later in October.
As of now, it remains uncertain whether Google will hold similar events in other cities. So, if you're a Pixel Superfan outside of the UK, keep your eyes peeled for future announcements. The deadline to complete the quiz and enter the contest is June 4, so don't miss out on your chance to be a part of this exciting event!
The tech aficionados who triumph in the Pixel-related quiz might be the first to own smartphones from the highly-anticipated Pixel 10 series. Aside from flagship gadgets like smartphones, the winners of the pre-launch event will receive personalized Pixel merchandise.
