Enhancing Business Flexibility through a Well-structured Technology Framework
In the swiftly evolving digital landscape, enterprises are exploring novel ways to achieve agility through technology. One approach, as detailed in a recent article by Werner Bruns, Professor and Program Director of Digital Transformation Management at Rheinische Hochschule Köln, is by integrating one or more of several technology-based operating models.
Tipu Usha Vaithee Swaran, Director of Technology Strategy and Transformation at a major financial services institution, is spearheading this effort. According to Bruns' article, an 'Elastic Organization' is a cloud-first operating model that allows enterprises to address fluctuations in consumer demand with an elastic technology infrastructure.
Another key principle is the 'Value-based Organization', where technology delivery is driven not just by productivity, but also by the value it brings to the business and external markets. This approach enables organizations to skillfully navigate changes in the business and market environment.
The concept of 'agile' itself originated from software development, but its importance extends far beyond that realm. A 'Sustainable Organization', for instance, strives for long-term strategic goals over short-term outcomes, demonstrating a commitment to innovation and growth.
In a digital enterprise, the technology organization plays a pivotal role. It is responsible for pioneering a digital experience for the entire organization, blurring the lines between the physical and the virtual world to provide a seamless and enriched end-user experience.
A 'Multi-modal' technology organization is the recipe for enterprise agility. This means delivering products and services through the close integration of business and technology capabilities. Bruns' article suggests that there are five guiding principles to evaluate when establishing an agile technology organization, although these principles are not specified in the article.
Lastly, an effective digital experience is enabled by a technology organization that is designed with the primary intention of improving enterprise agility. In other words, the focus should be on creating a technology infrastructure that can adapt and evolve with the business needs, rather than a static system that requires frequent overhauls.
By adopting these principles and operating models, enterprises can position themselves for success in the digital age, achieving the agility needed to respond quickly to market changes and customer demands.
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