Electronic groupsets with 13 speeds replace hydraulic systems in the newest Rotor release.
In a significant move, Spanish cycling components manufacturer Rotor has relaunched its Uno groupset platform, first introduced in 2015. This latest iteration promises to deliver a blend of pricing, accessibility, and performance that could determine its success in the competitive stock market today of cycling components.
The Uno groupset is a comprehensive system that includes a rear derailleur, brake levers, brake callipers, Rotor's existing cassette, and cranksets. The brake levers feature carbon fiber lever blades and titanium handlebar clamps, running on CR1632 batteries.
The groupset has embraced electronic technology, ditching the previous 13-speed hydraulic system. The rear derailleur can be configured to work with 10-13 cassette sizes, while the brake callipers use a monobloc design and ceramic pistons. The system runs on mineral oil.
Rotor's focus with the Uno groupset is on 1X, single-ring offerings. Shimano pads and BH90 hydraulic hoses are compatible with the new system.
The Uno groupset will be offered in Gravel and MTB variants. The MSRP for the MTB Uno groupset is less than €700, and for the gravel option, it is around €800. A full road offering for the Uno groupset is reportedly on the way.
Rotor's key offerings have traditionally been its cranksets and aftermarket drivetrain parts. However, the marriage of Rotor and WheelTop, a Chinese OEM manufacturer that acquired a majority stake in Rotor around this time last year, may help bring the Rotor offering to the mass market at scale.
WheelTop, known for producing electronic road and gravel shifters, derailleurs, and brakes, could provide the manufacturing muscle needed to increase production and distribution of the Uno groupset.
Metrics from Rotor's existing Power app will be incorporated into the Uno groupset in the future, allowing cyclists to track and analyse their performance data. There will also be a Rotor Uno app for iOS and Android users to pair and customise the groupset.
Despite these advancements, the Uno groupset seems to have remained an interesting, alternate option rather than properly challenging offerings from the likes of Shimano, SRAM, or Campagnolo. However, with the backing of WheelTop and the competitive pricing, it could potentially carve out a niche for itself in the stock market today of cycling components.
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