Dominance of Popunders in the African Online Gambling Industry
In the ever-evolving world of online gaming, finding a reliable and efficient source of quality traffic can be a daunting task. However, Kadam, a leading player in the digital advertising industry, is making strides in this area, particularly in the African market.
Kadam's proprietary anti-fraud system is designed to filter out suspicious clicks, bots, and dishonest sources, ensuring that advertisers are protected from low-quality traffic. This system, coupled with a stable traffic delivery mechanism, minimal entry barriers for budget with Cost-Per-Click (CPC) starting from $0.001, and access to exclusive volumes of adult traffic, makes Kadam an attractive choice for advertisers.
The company delivers over 10 billion daily impressions across Push, Popunder, Native, and Banner formats, and has been empowering advertisers and publishers worldwide with Real-Time Bidding (RTB) technology and expert support since its inception in 2012.
Several African countries stand out as promising markets for iGaming traffic. South Africa, with a population of 60 million, offers a CPA range of $10-15, broad 4G access, high average income, diverse gaming preferences, quality traffic with low churn, and high purchasing power. Kenya, with a population of 55 million, boasts a developed mobile wallet system (M-Pesa), a mature betting culture, and a high Average Revenue Per User (ARPU).
Egypt, often considered one of the most difficult markets for iGaming, can yield high-quality traffic with a lower Cost Per Acquisition (CPA) than the market average, thanks to the right strategy using Kadam popunder traffic. The CPA in Egypt is $21.09, significantly lower than the average of $35-40.
Najib Choujaa, Head of Growth Africa & ME at Kadam, recommends targeting Egypt, Nigeria, South Africa, Kenya, and Tanzania for iGaming traffic. These markets generate the main volumes of quality iGaming traffic and provide advertisers with the ability to scale without losing efficiency.
Tanzania, with a population of 68.56 million, offers a CPA range of $8-10, a developed mobile gaming culture, English as the official language, easy localization, and quick campaign launches.
For those interested in launching traffic with guaranteed high Return on Investment (ROI) in the very first month of work, Najib Choujaa can be contacted on Telegram for a personalized consultation. Simply find him under the username @Najiib_Kadam on Telegram.
Interestingly, iGaming recruiters in Africa have chosen the non-slot advertising format Popunder on Kadam because it offers high visibility and better engagement without interfering with the user experience.
In conclusion, Kadam is revolutionizing the iGaming industry in Africa by providing high-quality traffic, advanced technology, and expert support, making it an ideal partner for advertisers looking to scale their operations in the region.
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