Digital Virgo Fueling Media Growth of RMC BFM Beyond Africa's Horizons
Digital Virgo, a leading provider of digital content distribution and billing services, has announced a significant partnership with the RMC BFM Group, a major French media company. This alliance aims to broaden the global reach of RMC BFM's TV and radio content, particularly in Sub-Saharan Africa and other international markets.
Under the terms of the partnership, Digital Virgo will manage the international distribution of RMC BFM's media content, including its TV channels, radio stations, and streaming platform RMC BFM Play. The partnership involves the deployment of Digital Virgo's localized strategies for the optimized delivery of RMC BFM's content.
The collaboration enables RMC BFM to distribute its channels through a network of 12 local telecom operators, reaching over 13 million households. This wide availability ensures that RMC BFM's TV and radio programming is accessible across multiple territories, with a strong emphasis on Sub-Saharan Africa, where Digital Virgo has an established presence and business model.
The alliance also leverages Digital Virgo's integrated approach, which includes audience acquisition strategies to boost the performance of RMC BFM's content. This approach connects premium media content to a global audience across all screens and regions.
Moreover, Digital Virgo's global monetization ecosystem, which includes carrier billing for simplified user access and payment, will be employed to facilitate the distribution of RMC BFM's media content.
The RMC BFM Group's media content expansion is a part of Digital Virgo's global expansion strategy, aiming to connect premium media content to a global audience. This partnership is a testament to Digital Virgo's ability to connect premium media content to a global audience and further demonstrates its capacity to expand the reach of such content.
The RMC BFM Group, a major player in news, documentaries, magazines, and sports in France, will now have its TV and radio channels, including BFMTV, BFM Business, Tech&Co, BFM Grands Reportages, RMC Info Talk, After Foot TV, RMC, BFM Radio, and BFM Business Radio, available live in 13 Sub-Saharan African countries, Morocco, Tunisia, Belgium, Switzerland, and France.
This partnership is expected to contribute to the dissemination of French-language news, entertainment, and cultural content in regions where such offerings are limited, thereby diversifying media access and enriching the digital landscape in Sub-Saharan Africa and beyond.
In this partnership, Digital Virgo will manage the international distribution of RMC BFM's media content, encompassing television channels, radio stations, and streaming platform RMC BFM Play, using localized strategies for optimal delivery. This alliance also integrates Digital Virgo's audience acquisition strategies to amplify RMC BFM's content performance, connecting it to a global audience across various screens and geographical regions. Furthermore, Digital Virgo's global monetization ecosystem, including carrier billing for straightforward user access and payment, will be utilized to streamline the distribution of RMC BFM's media content, thus broadening the reach of general-news, streaming, and finance-related content from RMC BFM Group.
