Digital menu board manufacturer Vistify receives investment from popular brands-focused company Craveworthy
In an exciting development, Craveworthy Brands, the dynamic multi-brand operator behind popular restaurant chains such as BD's Mongolian Grill, Big Chicken, and Taim Mediterranean Kitchen, is set to revolutionise its digital menu management with the introduction of the vMenu system.
Developed by Vistify Inc., a Los Angeles-based tech firm, the vMenu system offers a game-changing solution for real-time menu updates and automated promotions. The system takes into account day-parts and seasonal changes, ensuring consistency and efficiency across screens.
This strategic move comes as a result of an investment made by Craveworthy Brands in Vistify Inc., in partnership with Branded Hospitality Ventures, an investment and solutions platform that recently launched a $50 million fund targeting emerging technology companies in the foodservice space.
The vMenu system seamlessly integrates with popular POS platforms like Toast, Square, Revel, and PAR, making it easier for franchisees to synchronise menu updates and promotions with their existing operational technology. This automation not only streamlines the process but also allows for quick adjustments to market demands or operational needs.
For franchises like BD's Mongolian Grill, Big Chicken, and Taim Mediterranean Kitchen, the vMenu system promises consistent, real-time control over menu offerings and promotions across their locations. This improvement supports better operational efficiency, margin improvement, and the ability to tailor customer experiences dynamically without the delay of manual menu updates.
In essence, the vMenu system empowers franchise operators to focus more on delivering exceptional guest experiences rather than administrative digital menu management. Craveworthy Brands plans to roll out the vMenu system across its portfolio, starting with the Dirty Dough brand within the next six months, followed by a rollout brand by brand.
As Craveworthy Brands continues to seek tech investments to expand upon the vMenu system, the future of digital menu management within the company looks promising. With nearly 20 restaurant brands and about 280 brick-and-mortar locations that are company-owned and franchised, the implementation of the vMenu system is poised to significantly impact the restaurant industry.
[1] Source: Craveworthy Brands Press Release [2] Source: Vistify Inc. Website
- The finance-backed partnership between Craveworthy Brands and Branded Hospitality Ventures has resulted in an investment in Vistify Inc., enabling the restaurant industry's revolution through the introduction of the vMenu system for franchises like BD's Mongolian Grill, Big Chicken, and Taim Mediterranean Kitchen.
- Embracing technology in their business strategy, Craveworthy Brands is set to implement the vMenu system developed by Vistify Inc., which will streamline menu updates, automate promotions, and integrate with popular POS platforms, aiming for operational efficiency and a guest-centric approach across their restaurant chains.
- With its promise of real-time control over menu offerings and promotions, the vMenu system represents a significant leap forward for the restaurant industry, particularly for franchises under the Craveworthy Brands portfolio, as the company looks towards expanding the vMenu system's reach across their network of nearly 20 brands and 280 locations.
