Digital lottery offerings in DC are augmented with games powered by Scientific Games
In a move to enhance the gaming experience for District of Columbia lottery players, Scientific Games has launched its SG Content Hub, delivering a diverse portfolio of over 250 digital games. One of the new titles currently available is the thrilling **Mayhem Madness**, developed by SG Studios. Later this year, players can expect the launch of **Candy Coated Cash** and **Witchy Wins**[1][2][5].
This latest alliance between Scientific Games and the DC Lottery builds on a partnership that began in 1982 with the introduction of DC Scratchers[2][3]. The SG Content Hub is designed to provide DC Lottery players with an engaging variety of iLottery games, adapting to play preferences and market trends.
Randy Burnside, DC Lottery's Executive Director, is pleased with the addition of new games delivered via the SG Content Hub. Matt Lynch, President of Scientific Games, expressed his excitement about the partnership, stating that it represents a significant step forward in the company's mission to bring innovative and entertaining gaming experiences to lottery players[4].
Scientific Games has also introduced GameChoice, a product recommendation engine for lottery retail capabilities. This technology aims to enhance the overall gaming experience by recommending games tailored to individual players' preferences[6].
Since the launch of the DC Lottery, it has awarded $4.8bn in prizes and helped raise more than $2.4bn for the District's General Fund[7]. With the addition of these new games, the DC Lottery continues to build on its success and provide District of Columbia residents with exciting gaming opportunities.
[1] https://www.scientificgames.com/news/scientific-games-launches-sg-content-hub-with-district-of-columbia-lottery [2] https://www.scientificgames.com/news/scientific-games-strengthens-digital-leadership-division-with-two-senior-level-appointments [3] https://www.washingtonpost.com/business/2021/07/28/d-c-lottery-scientific-games-partnership/ [4] https://www.prnewswire.com/news-releases/scientific-games-and-district-of-columbia-lottery-partner-to-launch-exclusive-portfolio-of-digital-games-301343485.html [5] https://www.prnewswire.com/news-releases/scientific-games-to-launch-candy-coated-cash-and-witchy-wins-for-district-of-columbia-lottery-301553441.html [6] https://www.scientificgames.com/news/scientific-games-introduces-gamechoice-product-recommendation-engine-for-lottery-retail-capabilities [7] https://www.dclottery.com/about-us/history/
Scientific Games, in partnership with the DC Lottery, is utilizing technology to expand their gamut of iLottery games, eventually including new titles like Candy Coated Cash and Witchy Wins. This technological advancement in gaming, represented by the SG Content Hub and GameChoice, aims to personalize gaming experiences for DC Lottery players.
