Dailies' Graphs: Tesla's Erratic, Yet Softening Electric Vehicle Sales Trends
In the Australian electric vehicle (EV) market, Tesla has long held the top spot since the conversation around electric cars began. However, as of 2025, a diverse range of alternatives emerges, offering choices in price, size, technology, and design to cater to varied consumer preferences.
Among the key alternatives, the Volkswagen ID.4, priced around $60,000, competes directly with the Tesla Model Y in the mid-size SUV segment. Despite some launch delays, the ID.4 has garnered strong local anticipation and sales.
Zeekr, a premium EV brand linked to Geely, is another newcomer making waves in Australia. With models like the 7X mid-sizer and features such as ultra-fast charging and Scandinavian design, Zeekr is growing in popularity.
Cupra's Tavascan, a sporty and performance-oriented alternative to Tesla, is another top-selling EV. Kia's EV6, known for its distinctive design and improved technology, presents a strong contender in the mid-size electric SUV category.
Hyundai's Inster, expected to be one of the most affordable EVs in Australia at around mid-$30,000, focuses on compact city driving with a commendable range, making it a notable alternative for entry-level buyers.
Value-oriented electric SUVs over $50,000, like BYD's Seal 7 and MG's IM6, offer competitive pricing with features such as all-wheel drive and advanced driving modes. These models often provide access to Tesla’s Supercharger network, addressing charging infrastructure concerns.
Despite Tesla's continued dominance in sales and model popularity, especially the Model Y, these brands offer a compelling alternative to meet the varying needs of Australian consumers.
Data for EV sales, by model and brand, can be found at Australian electric vehicle sales by month in 2025 - by model and by brand. In June, the EV market surpassed 10% share of the new car market for the first time, but in July, there was a plunge in sales from the Model Y and Model 3, taking it back down to 6.9%. The overall EV market in Australia is not growing as strongly as in many European countries.
The graphs and data for Australian EV sales can be found at Australian electric vehicle sales by month in 2025 - by model and by brand. Since April 2024, non-Tesla EVs have outsold Tesla in the Australian market. Other car makers, such as BYD, Kia, and Geely, are making ground in the Australian EV market.
Sources: - Giles Parkinson, The Driven, Renew Economy, One Step Off The Grid - Tim Eden, [relevant source]
[1]: Australian electric vehicle sales by model and by brand [2]: Tesla sales volume by model graph [3]: Total sales for Tesla and non-Tesla EVs graph
- As the Australian electric vehicle market expands, tariffs like the Volkswagen ID.4, Zeekr's 7X, Cupra's Tavascan, Kia's EV6, Hyundai's Interse, and models from manufacturers such as BYD and MG, offer a diverse range of electric-vehicle choices in terms of price, size, technology, and design, catering to various consumer preferences and serving as compelling alternatives to Tesla's dominance in the market.
- In the Australian EV market, brands like Tesla, BYD, Kia, and Geely are leveraging technology advancements to provide features such as ultra-fast charging, Scandinavian design, all-wheel drive, and access to charging networks like Tesla’s Supercharger network, targeting consumers seeking high-tech solutions and addressing concerns regarding charging infrastructure.
