Cryptocurrency Giant Coinbase Announces Aggressive Crypto Strategy: Generating $1.5 Billion Revenue, Signing Samsung Pay Partnership, and Maintaining a Waitlist of Over 700,000 Users
Coinbase Expands Horizons: The Everything Exchange
Coinbase, the leading cryptocurrency exchange, is transforming its core trading platform into an all-encompassing digital asset platform dubbed "the everything exchange." This new service will offer tokenized stocks, derivatives, prediction markets, early-stage token sales, and more, positioning Coinbase to compete with platforms like Robinhood, Gemini, and Kraken [1].
The expanded service will initially launch in the US, with international availability pending regulatory approval. This move represents Coinbase's ambition to create an all-on-chain financial ecosystem [1].
Strategic Alliances and Partnerships
In July 2025, Coinbase announced a strategic partnership with PNC Bank. This collaboration focuses on expanding digital asset solutions and banking services for PNC’s clients while also providing select banking services to Coinbase. The partnership leverages Coinbase's Crypto-as-a-Service (CaaS) platform, enabling PNC clients to securely buy, hold, and sell cryptocurrencies, marking a significant step in integrating crypto with mainstream financial services [2].
Coinbase has also forged alliances with major financial institutions such as JPMorgan, which enhance credibility and broaden digital asset access [4].
Technical Upgrades and Regulatory Advocacy
Coinbase is enhancing its platform through advanced technical upgrades aimed at improving performance and security, ensuring a better user experience and a secure transactional environment. Recently, Coinbase introduced DEX (decentralized exchange) trading within its app, enabling users to trade millions of on-chain assets directly, which expands trading options and on-chain liquidity access [5].
The company is also actively involved in regulatory advocacy to build trust and foster safer crypto adoption amid global scrutiny [4].
Notable Developments
- The Baseapp, Coinbase's dedicated interface for Base, has drawn over 700,000 people to its waitlist [3].
- Coinbase now hosts over $1 billion in Bitcoin-backed loans [3].
- The Opyn leadership team has been incorporated into Coinbase, indicating a long-term vision of developing into minimum viable infrastructure for early-stage crypto teams and institutional builders [3].
- Coinbase is partnering with Samsung Pay for crypto purchases and deposits directly from mobile devices [6].
- Samsung Wallet, now integrated with Coinbase, is protected by Samsung Knox and tokenized security layers [6].
- Coinbase purchased Liquifi Finance, a leading token management platform [3].
- Perpetual futures were launched for U.S. users on Coinbase [3].
- More than 240 businesses are using Coinbase's Crypto-as-a-Service tools [3].
- Coinbase released an onramp API, allowing apps to embed fiat-to-crypto conversion without pop-ups or redirects [3].
- Institutional clients using Coinbase Prime can earn up to 4.1% in USDC rewards and rebates [3].
- Coinbase views the Samsung Pay integration as part of its mission to provide tools that feel native to modern mobile experiences [3].
- Coinbase reported $1.5 billion in Q2 revenue [3].
- Base, Coinbase's Layer 2 blockchain, is now 10x faster due to the Flashblocks upgrade [3].
- Samsung Pay is now integrated with Coinbase, allowing users in the U.S. and Canada to buy and deposit crypto directly from Samsung Wallet [6].
[1] Coinbase Unveils "The Everything Exchange" – A New Era in Digital Asset Trading. (n.d.). Retrieved from https://coinbase.com/blog/everything-exchange
[2] Coinbase Partners with PNC Bank to Expand Digital Asset Solutions. (2025, July 1). Retrieved from https://coinbase.com/blog/coinbase-pnc-partnership
[3] Coinbase Q2 2025 Earnings Report. (2025, August 3). Retrieved from https://coinbase.com/earnings
[4] Coinbase Advocates for Regulatory Reform to Foster Safer Crypto Adoption. (2025, June 15). Retrieved from https://coinbase.com/blog/regulatory-advocacy
[5] Coinbase Introduces Decentralized Exchange Trading within its App. (2025, May 10). Retrieved from https://coinbase.com/blog/dex-trading
[6] Coinbase Partners with Samsung Pay for Seamless Crypto Transactions. (2025, April 1). Retrieved from https://coinbase.com/blog/samsung-pay-partnership
- Coinbase, with its expansive digital asset platform, is set to offer tokenized stocks, derivatives, prediction markets, early-stage token sales, and more, aiming to compete with platforms like Robinhood, Gemini, and Kraken.
- The strategic partnership between Coinbase and PNC Bank focuses on expanding digital asset solutions and banking services for PNC’s clients, also providing select banking services to Coinbase.
- The company is enhancing its platform through advanced technical upgrades, including the introduction of DEX (decentralized exchange) trading within its app, improving performance and security.
- Coinbase is actively involved in regulatory advocacy to build trust and foster safer crypto adoption amid global scrutiny.
- The Base app, Coinbase’s dedicated interface for Base, has attracted over 700,000 people to its waitlist, demonstrating strong demand for Coinbase’s services.
- Coinbase now hosts over $1 billion in Bitcoin-backed loans, indicating its growing influence in the cryptocurrency finance business.
- Coinbase has partnered with Samsung Pay for crypto purchases and deposits directly from mobile devices, integrating crypto with modern mobile experiences.
