Cross-channel customer experiences receive a significant boost with Airship's new features: branching and custom views, offering unmatched adaptability and personalization.
Airship, a leading cross-channel customer experience company, has announced the launch of two new capabilities: Branching and Custom Views. These new features are designed to help brands deliver hyper-personalized, interactive experiences that drive more conversions and capture better data.
Branching and Custom Views: The Future of Personalization
Branching and Custom Views are no-code solutions that leverage an intuitive visual editor and AI-powered automation, segmentation, and experimentation. These tools are designed for non-technical, growth-focused teams, making it easier than ever for brands to create, test, and orchestrate hyper-personalized experiences across all channels.
Branching: Dynamic Customer Journeys
The Branching capability is a visual, logic-based tool that allows brands to create dynamic customer journeys by branching paths based on customer interactions or preferences. This feature enables personalized experiences that adapt in real-time to how a user progresses through an onboarding flow, survey, or story, optimizing engagement and conversion.
Custom Views: Faster Development Cycles, Richer Interactions
Custom Views support native SwiftUI views in Scenes, which allows the creation of highly customized and interactive UI components within Airship experiences. This leads to faster development cycles as it cuts down on manual coding while enabling richer visuals and interactions that feel native to the app environment.
Real-Time Personalization and Improved Business Outcomes
By combining Branching and Custom Views, brands can serve tailored, contextually-relevant content and interactions instantly, adapting across channels without waiting for developer cycles. This personalization drives deeper customer engagement and conversion by meeting user needs at the right moment.
These tools not only speed up time-to-market but also boost ROI by reducing development efforts and enabling continuous optimization. Airship's AI-driven automation (e.g., AI Agents) complements Branching and Custom Views by accelerating the creation and refinement of experiences tied to business goals.
Building Deeper Customer Relationships
With Airship's platform, brands can foster deeper customer relationships, thereby accelerating growth and loyalty. The platform allows easy enrichment of customer data, enabling brands to deliver consistent, meaningful interactions that accelerate conversion.
For more information, visit www.airship.com. For media inquiries in North America, contact Kali Myrick of Kali Myrick Communications at 1 503-580-4645 or [email protected]. The press release can be found on Business Wire's website.
Airship's new capabilities are designed to move beyond generic, one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding native content for novel uses. By providing brands with the tools they need to deliver hyper-personalized, interactive experiences, Airship is helping brands build stronger relationships with their customers and drive business growth.
[1]: Business Wire Press Release [3]: Airship Blog Post [5]: Airship Developer Documentation
- The news about Airship, a leading cross-channel customer experience company, launching Branching and Custom Views capabilities aims to revolutionize the finance and business industry by enabling brands to deliver hyper-personalized, interactive experiences through data-and-cloud-computing technology.
- The cloud-based Custom Views tool, part of Airship's arsenal, is designed to reduce development cycles, enhance UI components, and foster richer interactions within business applications, thereby improving customer engagement and conversion rates.
- Through the integration of Branching and Custom Views, Airship's platform empowers brands to serve tailored, contextually-relevant content and interactions in real-time across multiple channels, resulting in improved business outcomes, including increased customer loyalty and reduced development costs.
