Clean-Label Food Startup Khetika Raises $18M to Triple Production, Diversify Portfolio
Mumbai-based clean-label food startup Khetika has secured $18 million in a Series B funding round, co-led by the Narotam Sekhsaria Family Office and Anicut Capital. The startup aims to triple its production capacity within 18 months, diversify its product portfolio, and upgrade its manufacturing infrastructure.
Founded in 2017, Khetika specialises in clean-label, preservative-free staples like batters, chutneys, spices, millets, and dry fruits. It sources directly from over 25,000 farmers across 14 Indian states through its supply chain platform, SuperZop. The startup sells its products through modern retail outlets, over 15,000 small stores, and digital channels like Amazon, BigBasket, and Blinkit.
The funding round also saw participation from existing investors and a partial secondary exit for SIDBI Venture Capital Limited. Notably, quick commerce contributes roughly 25 percent of Khetika's sales and remains its fastest-growing segment. A significant portion of the funds will be used to enhance SuperZop's capabilities, including real-time quality checks and improved traceability features.
With the fresh capital, Khetika plans to triple its production capacity within 18 months by investing in new automated processing units and localised hubs. This expansion will enable the startup to meet the growing demand for its clean-label products and further strengthen its position in the market.
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