China's NPPA Issues Record 173 Game Licenses in August 2025
China's National Press and Publication Administration (NPPA) has issued a record-breaking number of game licenses in August 2025. The surge in approvals, totaling 173, has been welcomed by industry analysts who anticipate a boost in the gaming sector's content and valuation.
Leading the pack of approved games are domestic titles such as NetEase's 'Tianxia: Wanxiang', 37 Interactive Entertainment's 'Super Bull Heroes', and Bilibili's 'Escape from Duckov'. The August batch also includes 166 domestic online games and 7 imported titles, reflecting a diverse range of gaming experiences.
The NPPA's increased approvals come after a year of growth, with over 1,119 licenses issued by August 2025, marking a 193 increase from the previous year. Industry analysts predict that this surge in licenses will enrich the gaming ecosystem and drive recovery in the sector's valuation and earnings growth.
The NPPA's record-breaking game license approvals in August 2025 signal a positive outlook for China's gaming industry. With a rich pipeline of domestic and imported games, industry experts anticipate a vibrant gaming ecosystem and a boost in company valuations and earnings.
