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CES Unveiled event makes its comeback in Amsterdam, known as CES Unveiled Europe.

Consumer Technology Association (CTA) reveals CES Unveiled will make a comeback in Amsterdam, rebranding it as CES Unveiled Europe.

CES Unveiled Returns to Amsterdam as the Unveiling Event for CES Europe
CES Unveiled Returns to Amsterdam as the Unveiling Event for CES Europe

CES Unveiled event makes its comeback in Amsterdam, known as CES Unveiled Europe.

CES Unveiled Europe Returns to Amsterdam, Highlighting European Innovation

CES Unveiled Europe is set to make a triumphant return to Amsterdam on October 28, 2025, at the Beurs van Berlage venue. This highly anticipated event will showcase Europe's thriving innovation ecosystem, bringing together over 70 influential brands and startups to highlight cutting-edge technologies and breakthrough ideas.

The Netherlands Ministry of Economic Affairs is thrilled about CES Unveiled Europe's return to the Netherlands, with Minister Dirk Beljaarts expressing his excitement. The event is produced in partnership with the Ministry, a testament to its commitment to fostering innovation.

The event features more than 20 speakers who will explore the strength of innovation in Europe and a path forward for the industry. These discussions will offer a regional preview of what to expect at CES 2026, the world's most powerful tech event, returning to Las Vegas from January 6-9.

The Consumer Technology Association (CTA) has renamed CES® Unveiled as CES Unveiled Europe, a renewed commitment to elevating European innovation. Kinsey Fabrizio, President of CTA, believes this change underscores the importance of gathering European innovators in times of global uncertainty.

Gary Shapiro, CEO and Vice Chair of CTA, shares this sentiment. He emphasises that CES Unveiled Europe provides a unique opportunity for companies to refine product presentations and pitches before CES 2026.

In addition to the main event, CES Unveiled Europe supports startups with a match program designed to foster connections between innovative startups and potential investors. The European Innovation Council (EIC) also plays a crucial role, inviting startups to join an on-site pitch competition.

Before Amsterdam, the road to CES stops in Paris for CES Tech Trends x FDDay on September 17, 2025. This event, in partnership with France Digitale, is another key pre-CES event spotlighting local innovation ecosystems and providing early previews of upcoming trends.

The winner of the pitch competition at CES Unveiled Europe receives a coveted booth space in Eureka Park at CES 2026. This is a significant opportunity for startups to showcase their innovations on a global stage.

CES Unveiled Europe promises to be an exciting event, showcasing cutting-edge technologies and breakthrough ideas from over 70 influential brands and rising startups from Europe. If you're an innovator or simply a tech enthusiast, mark your calendars for October 28, 2025, and reserve a space at CES Unveiled Europe. All roads lead to Amsterdam for this unmissable event!

  1. The Consumer Technology Association (CTA) has rebranded CES® Unveiled as CES Unveiled Europe, highlighting their commitment to elevating European innovation and gathering European innovators.
  2. At CES Unveiled Europe, 70 influential brands and startups will showcase their cutting-edge technologies and breakthrough ideas, providing a unique opportunity for companies to refine product presentations and pitches before CES 2026.
  3. The European Innovation Council (EIC) plays a crucial role in CES Unveiled Europe, inviting startups to join an on-site pitch competition, with the winner receiving a coveted booth space in Eureka Park at CES 2026.

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