BPCL Honours Mechanics Nationwide with Vicky Kaushal, Rahul Dravid
Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company, has launched a nationwide radio campaign to honour automobile mechanics. The campaign, 'Thank you, Mechanics - for Safe and Smooth Journeys', is a 30-day initiative spanning 116 cities and featuring over 18,000 radio spots across 13 leading stations.
BPCL, with a refining capacity of around 35.3 MMTPA, has selected actor Vicky Kaushal as the brand ambassador for its lubricants brand MAK Lubricants to support this initiative. MAK Lubricants, offering 400+ grades for various applications, aims to acknowledge the crucial role mechanics play in ensuring safe and smooth journeys, as stated by BPCL's Business Head (Lubes), S. Kannan.
The campaign includes interactive elements such as interviews with mechanics, live on-air interactions, and meet-and-greet sessions. Rahul Dravid, MAK Lubricants' brand ambassador, features in audio jingles in 13 languages to reach a wider audience. BPCL's extensive marketing infrastructure, comprising over 23,500 fuel stations, over 6,200 LPG distributorships, and 500+ lubes distributorships, ensures the campaign's impact.
BPCL's 'Thank you, Mechanics' campaign is a heartfelt tribute to the unsung heroes of the automobile industry. With a focus on sustainability and community initiatives, BPCL aims to become a Net Zero Energy Company by 2040. The campaign, with its wide reach and interactive elements, is set to make a significant impact on the lives of mechanics across India.
Read also:
- Germany Launches HoLa Project for Megawatt Charging on A2 Motorway
- ACC Expands European Battery Production with Three New Gigafactories
- Munich Airport Unveils Its New Electrical Vehicle Charging Parksite
- Clean Energy Facilities by Constellation Offer Close-to-Impeccable Summer Stability, Reinforced by $7 Billion in Capital Infusions Over the Past 10 Years
