Bitcoin Gift Cards Expand Availability to More Than 400,000 Retail Outlets through Partnership with Fold
In a significant move for the cryptocurrency industry, Fold, a Nasdaq-listed digital assets company, has announced a partnership with Blackhawk Network. This collaboration aims to make Bitcoin as accessible and flexible as possible for both new and experienced users.
The partnership was officially announced on July 31, 2025, as per a tweet from FOLD BITCOIN. Fold's Chairman and CEO, Will Reeves, stated that this partnership opens access to millions of consumers who already use gift cards.
Under the terms of the agreement, Fold's Bitcoin gift cards will be available in over 400,000 shops and e-commerce platforms due to Blackhawk's extensive network. This move is expected to provide access to the $300 billion U.S. gift card market, a significant step towards mainstream adoption of Bitcoin.
Fold's Bitcoin gift cards are physical cards that allow people to pass on the cryptocurrency. These cards can be transferred to wallets and redeemed through the Fold App and other platforms. The company first introduced its Bitcoin gift card in May, designed for easy gifting of Bitcoin without requiring knowledge of crypto wallets.
Reeves also mentioned that the partnership aims to integrate Bitcoin into financial tools and channels that consumers already understand. Fold allows customers to accrue Bitcoin rewards through its services and buy Bitcoin without fees.
The Chicago-based private equity firm GTCR is reportedly in talks to acquire Blackhawk, adding another layer of synergy to the partnership.
Fold began trading publicly on the Nasdaq Composite in February under the ticker FLD. The deal with FTAC Emerald Acquisition Corp. valued Fold at $365 million. Fold is among the few digital assets companies to be publicly traded, having announced plans to go public via a special purpose acquisition company agreement (SPAC) with FTAC Emerald Acquisition Corp. last year.
The aim of the Fold and Blackhawk partnership is to make Bitcoin as convenient and accessible as possible. As part of this, Fold is adding online retailers to its network and plans to gradually move into in-store retail, driving increased user adoption, higher transaction volume, and new revenue channels for Fold within the fintech-crypto convergence space.
Crypto-friendly President Donald Trump established a Bitcoin strategic reserve, indicating the administration's acceptance of the asset. This move, along with the Fold-Blackhawk partnership, suggests that Bitcoin is making significant inroads into the mainstream. The SEC's approval of crypto ETFs and the ability to buy shares that track the price of the asset on stock exchanges further underscores this trend.
[1] Fold and Blackhawk Network Partner to Expand Bitcoin Gift Card Distribution [2] Fold Bitcoin Gift Cards Now Available in Over 400,000 Shops and E-commerce Platforms [3] Fold Makes Bitcoin Gifting Mainstream with Partnership with Blackhawk Network [4] Fold-Blackhawk Partnership: Making Bitcoin as Accessible as Gift Cards for Mainstream Consumers
- The cryptocurrency industry witnessed a significant stride with Fold, a Nasdaq-listed digital assets company, announcing a partnership with Blackhawk Network, aiming to make Bitcoin as accessible and flexible as possible for both new and experienced users.
- The partnership, officially announced on July 31, 2025, will make Fold's Bitcoin gift cards available in over 400,000 retail outlets and e-commerce platforms through Blackhawk's extensive network, opening access to the $300 billion U.S. gift card market, signifying a step towards mainstream adoption of Bitcoin.
- Fold's Chairman and CEO, Will Reeves, stated that the partnership aims to integrate Bitcoin into financial tools and channels that consumers already understand, allowing customers to accrue Bitcoin rewards and buy Bitcoin without fees.
- The partnership between Fold and Blackhawk Network not only expands the distribution of Fold's Bitcoin gift cards but also enables easy gifting of Bitcoin without the need for knowledge of cryptocurrency wallets.
- The collaboration is expected to drive increased user adoption, higher transaction volume, and new revenue channels for Fold within the fintech-crypto convergence space, enhancing the convenience and accessibility of cryptocurrency in the market.
- The strategic partnership between Fold and Blackhawk, coupled with the increased acceptance of Bitcoin by mainstream institutions such as President Donald Trump's Bitcoin strategic reserve and the SEC's approval of crypto ETFs, suggests that Bitcoin is making significant inroads into the mainstream, positioning itself as a viable digital asset for the future of finance and technology.
