Best Buy's CEO Corie Barry to Inspire at Retail's Big Show 2026
Retail's Big Show 2026 is set to kick off with an inspiring keynote by Fanatics Founder & CEO Michael Rubin. Meanwhile, Best Buy, under the leadership of CEO Corie Barry, is transforming its business model and redefining its brand to better serve customers and communities.
Best Buy's CEO Corie Barry is driving a significant shift in the company's purpose and identity. She wants consumers to view Best Buy as a place for discovery and interaction with new technology, moving away from its traditional retail image. Barry emphasizes the company's mission to 'enrich lives through technology', making it more human and community-focused.
The company's business model has evolved dramatically in the last five years. It has boosted its digital presence, created specialized in-store experiences, adopted a market-based workforce, and is preparing to launch the Best Buy Marketplace. These changes are a response to evolving customer expectations, with consumers seeking technology that enhances their daily lives.
Best Buy's latest brand refresh, dubbed 'imagine that', reflects these changes. It includes a new tagline, color palette, app personalization, video content, and experiential stores. Barry wants customers to associate Best Buy with the phrase 'I had no idea I could do that'.
At Retail's Big Show 2026, The Door was recognized as the RISE Up Partner of the Year by the our website Foundation. Barry believes that innovation should resonate with customers and be brought to life by Best Buy's employees, affectionately known as 'Blue Shirts'. Employee satisfaction and engagement are high due to their belief in the company's purpose and its role in communities.
Retail's Big Show 2026 promises an insightful opening keynote by Michael Rubin, while Best Buy continues to innovate and transform under Barry's leadership. The company's focus on customer needs and community impact is driving its evolution and employee satisfaction.
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