Axis Max Life Insurance Introduces an All-inclusive Mobile Application Equipped with Wellness Perks for Enhanced User Interaction and Satisfaction
The Axis Max Life mobile app, a new offering from Axis Max Life Insurance, is designed to make life insurance management easier while promoting holistic wellness.
This innovative app simplifies policy administration, allowing users to track service requests in real-time, make premium payments with multiple options and customizable reminders, and access policy documents instantly. It also offers detailed fund performance monitoring and seamless online purchases of new policies, including documents upload and application tracking.
But the Axis Max Life app goes beyond just insurance management. It introduces a wellness benefit that promotes holistic wellness. This includes complimentary health assessments, annual check-ups, 24x7 health support, personalized wellness plans, step tracking, vital monitoring, participation in fitness challenges, and discounts on doctor consultations, medicines, and lab tests.
Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life, emphasizes a focus on customer experience and engagement. According to Lavanya, the app integrates policy services with wellness benefits for a seamless, holistic experience.
The Axis Max Life app is available on both Android and iOS devices, extending Axis Max Life's digital offerings for enhanced convenience and engagement.
Axis Max Life Insurance, a joint venture between Max Financial Services Limited ("MFSL") and Axis Bank Limited, has built its operations over two decades through a need-based sales process, a customer-centric approach, and trained human capital. The company operates through multi-channel distribution, including agency and third-party distribution partners.
In the financial year 2024-25, Axis Max Life achieved a gross written premium of INR 33,223 Cr, as per the annual audited financials.
For more information about Axis Max Life Insurance, visit: Axis Max Life Website
[1] Source: Axis Max Life press release [4] Source: Axis Max Life website
- The Axis Max Life app, a blend of insurance, health-and-wellness, technology, and business, offers real-time service request tracking, customizable premium payment reminders, and immediate policy document access, while promoting holistic wellness through features such as health assessments, fitness challenges, and healthcare discounts.
- Beyond simplifying insurance management, the app integrates science and finance, featuring detailed fund performance monitoring, seamless online policy purchases, and even extending to offering wellness plans tailored to individual needs.
- Manu Lavanya, the Senior Director & Chief Operations Officer at Axis Max Life, points out that the app's focus lies in creating a seamless, holistic experience by merging policy services with wellness benefits, signifying the emerging trend of technology-driven health-and-wellness solutions in the business sector.
