Automaker Ford Prepares Significant Electrified Vehicle Upgrade - Introducing New EV Foundation to Counter Affordable Chinese Electric Vehicles
Ford Announces "Model T Moment" for Electric Vehicles
Ford Motor Company is set to make a significant announcement on August 11, 2025, in Kentucky, marking a potential turning point in their electric vehicle (EV) strategy. According to CEO Jim Farley, this event will be akin to the original Model T's impact, emphasizing the advanced technology, efficiency, space, and features of the new EV family that aims to compete with other affordable EVs on the market.
The announcement will cover Ford’s new affordable EV platform and its first vehicle—a mid-size electric pickup—to be built in Kentucky. The Louisville Assembly plant, which currently builds Ford Escapes and Lincoln Corsair twins, is expected to undergo a major retooling to accommodate the production of this new vehicle.
Ford's EV plans are being led by a "skunkworks" team, including former Tesla engineer Alan Clarke, with a focus on creating low-cost EVs that offer more range, utility, and usability for both retail and commercial customers. The company is also reportedly developing a flexible EV platform that can support a number of different vehicles, similar to Mulally's "top hats" concept.
Ford's success in the EV market has been evident with the F-150 Lightning and the Mustang Mach-E, both of which are electric vehicles. However, the company has canceled plans for one EV, but continues to invest in future EV products.
Mary Conway, a professional automotive journalist with over twenty years of experience in automotive news analysis, can provide updates on this development. Follow her on Twitter at @MaryConwayMedia for the latest news.
In a recent earnings report, Ford expected to lose more on EVs this year compared to last year. Despite this, the company remains committed to its EV strategy and will share more about their plans to design and build breakthrough electric vehicles in America on Aug. 11, 2025. This article is published by Automotive News, Electric Vehicle News and Reviews, and Ford.
For those interested in the future of automotive technology, the Aug. 11, 2025, event is expected to be a significant day for Ford. Stay tuned for more details about Ford's plans to build more affordable EVs.
Background
Mary Conway grew up with a father who ran a gas station in Wisconsin. Her passion for the automotive industry led her to cover the Detroit Three for over twenty years, gaining experience in automotive news analysis.
The Kentucky Truck Plant, which builds Ford Expeditions and Lincoln Navigators, is separate from the facility mentioned.
- Ford is transforming the Louisville Assembly plant, traditionally manufacturing Ford Escapes and Lincoln Corsair twins, to produce a new mid-size electric pickup, as part of their electric vehicle strategy.
- The CEO of Ford, Jim Farley, compares the anticipated impact of the company's new EV family to that of the original Model T, emphasizing advancements in technology, efficiency, space, and features.
- The company, guided by a "skunkworks" team including former Tesla engineer Alan Clarke, aims to create low-cost electric vehicles with extended range, utility, and usability, catering to both retail and commercial customers.
- Ford is aggressively pursuing its EV market strategy, with successes such as the F-150 Lightning and Mustang Mach-E, and is committed to designing and building more affordable electric cars in America despite projected losses on EVs this year.
