Artificial Intelligence division unveiled at Swastika Investmart, with Hariharan Iyer appointed as the leader.
Financial services are undergoing a significant transformation, with the rapid adoption of artificial intelligence (AI) driving operational efficiency and elevating customer experiences. Swastika Investmart, a leading player in stockbroking, wealth management, and investment advisory services, has joined the ranks of financial institutions embracing AI, launching an AI wing to enhance its operations and client service.
Hariharan Iyer, an expert in language processing, predictive analytics, and data-driven decision-making within financial services, has been appointed as the head of the AI division. His mission is to build innovative AI tools that empower clients, facilitate smarter decision-making, and bring lasting impact.
The AI wing's primary focus is on integrating AI into key business areas such as automated customer support and intelligent investment tools. This move is expected to provide personalized services and deeper client insights, thereby improving efficiency and customer satisfaction.
Process automation and risk management are key areas where AI is making a significant impact. AI is being used to automate core processes like loan processing, underwriting, and back-office operations, reducing manual effort and processing times. Advanced AI models are also analyzing vast datasets for fraud detection, credit scoring, and risk modeling, enabling real-time monitoring of transactions and more accurate risk assessments.
AI-powered analytics support personalized customer offers, dynamic pricing, and proactive service interventions, further improving both efficiency and customer satisfaction. Many institutions have deployed AI chatbots for customer service, handling inquiries, troubleshooting, and even providing financial advice autonomously. AI also enables hyper-personalized marketing, product recommendations, and tailored financial planning based on individual behavior and preferences.
The next wave involves "agentic AI"—autonomous systems that make decisions, execute tasks, and learn continuously. For example, AI agents can act as financial assistants, optimize spending, or autonomously underwrite credit. AI-driven platforms provide automated, personalized investment advice and portfolio management, adapting to market conditions and individual risk profiles in real time.
High-frequency trading algorithms execute millions of trades per second, leveraging market sentiment analysis and portfolio optimization for superior returns. Over 85% of financial firms are actively applying AI, with spending projected to reach $97 billion by 2027. However, as AI use grows, so does regulatory oversight, especially in high-impact areas like credit scoring, loan approvals, and fraud detection. Compliance, transparency, and bias mitigation are now central concerns.
Swastika Investmart's AI wing is poised to bring significant improvements to the company's business, as highlighted by CEO Parth Nyati. The integration of AI is crucial for the company's growth and client service, aiming to provide personalized services and deeper client insights through these technological implementations. Nyati is optimistic about AI's potential to revolutionize the financial services industry.
The new AI wing will also face challenges such as cybersecurity and privacy concerns, the risks of bias in AI-driven decisions, and the introduction of new systemic vulnerabilities. However, Swastika Investmart is committed to developing responsible and explainable AI systems, ensuring that these technological advancements are implemented ethically and transparently.
In conclusion, financial services companies are leveraging AI to achieve unprecedented efficiency gains and customer experience enhancements. The industry is moving beyond assistive tools to embrace autonomous, agentic systems that continuously learn and adapt. Swastika Investmart's AI wing is a testament to this shift, heralding a new era of intelligent, personalized, and efficient financial services.
- Swastika Investmart's AI wing, led by Hariharan Iyer, aims to build innovative AI tools that empower clients, facilitate smarter decision-making, and bring lasting impact in key business areas such as automated customer support and intelligent investment tools.
- The primary focus of Swastika Investmart's AI wing is to provide personalized services and deeper client insights, improving efficiency and customer satisfaction through integrating AI into core business areas.
- AI-powered analytics will support personalized customer offers, dynamic pricing, and proactive service interventions for Swastika Investmart, further enhancing both efficiency and customer satisfaction.
- The Swastika Investmart AI wing, in its vision for the future, envisions deploying "agentic AI"—autonomous systems that make decisions, execute tasks, and learn continuously, revolutionizing the company's financial services.
