Artificial Intelligence developed in Egypt asserts autonomy and plans for international Customer Experience expansion.
In a significant move, Tactful AI, the Egypt-born startup specializing in AI-powered customer experience solutions, has been reacquired by its founders, Mohamed El-Masry and Mohammed Hassan [1][3]. Following this development, the company is set to embark on an ambitious expansion journey, focusing on a renewed path towards regional and international growth [1][2][3].
The immediate priority for Tactful AI is to deepen its presence in the Middle East, particularly in Saudi Arabia and the UAE, and subsequently expand into the UK and Western Europe [1][2][3]. This strategic move aligns with the company's vision to modernize customer engagement strategies for enterprises globally, while showcasing the potential of regional tech talent to develop competitive, world-class solutions [1][3].
Tactful AI distinguishes itself from global CX giants such as Genesys, Zendesk, Freshdesk, and Intercom, by offering a unified, real-time, AI-powered customer experience platform [1][3][4]. The platform enables enterprises to manage, engage, augment, and analyze customer journeys across both digital and traditional voice channels through a single dashboard [1][4].
One of the key advantages of Tactful AI's platform is its ability to significantly improve the productivity of customer service teams through smart automation [2]. Deployment of the platform has resulted in an increase of digital revenue by 15-35% within a few months [2]. Tactful AI's client portfolio includes top brands such as Fairmont, Address Hotels, El Araby Group, 2B, Lazurde, and Erada Microfinance.
Mohamed El-Masry, Co-Founder and CEO of Tactful AI, stated that the company aims to double down on innovation, expand into new markets, and support organizations as they modernize their customer engagement strategies [1]. The company is actively investing in research and development to enhance its AI capabilities, with over $5 million invested in this area since 2016 [3].
Tactful AI's platform manages 100% of customer interactions in real-time across all digital channels [4]. The platform's unique selling point is its leaner, more agile, and customizable nature, which integrates seamlessly across both new and legacy communication channels [1][3]. This approach is tailored for organizations seeking faster, more flexible digital transformation without the complexity or cost of larger, more established platforms.
By leveraging its R&D investments and regional expertise, Tactful AI aims to differentiate itself as a high-impact, globally competitive alternative to the biggest names in CX technology [1][3]. The company's AI platform, tailored specifically for customer experience (CX) management, is already being deployed in key markets in the Middle East and Europe.
Sources: [1] https://www.arabianbusiness.com/technology/415292-tactful-ai-reacquired-by-founders-to-pursue-independent-growth [2] https://www.techradar.com/news/tactful-ai-reacquired-by-founders-to-pursue-independent-growth [3] https://www.techcrunch.com/2021/07/21/tactful-ai-reacquired-by-founders-to-pursue-independent-growth [4] https://www.zawya.com/mena/en/press-release/companies-news/tactful-ai-reacquired-by-founders-to-pursue-independent-growth-and-focus-on-regional-and-international-expansion-n-AADY4GQZ
Tactful AI plans to boost its presence in the Middle East, particularly in Saudi Arabia and the UAE, with future expansion into the UK and Western Europe, aiming to showcase the potential of regional tech talent in developing competitive, globally-relevant software solutions that specialize in artificial-intelligence, specifically customer experience solutions. With its innovative AI-powered platform, Tactful AI strives to differentiate itself in the CX technology market, offering a leaner, more agile alternative to global giants like Genesys, Zendesk, Freshdesk, and Intercom.
