Appoints Andy McClelland as Senior Vice President and Head of UK and Ireland Operations
Andy McClelland, a seasoned professional with a background in video engineering and a proven track record in media technology leadership, has taken on a new role as Senior Vice President and General Manager for Appear in the UK and Ireland [1][2].
McClelland's extensive experience spans both technical and commercial leadership areas within the media technology industry. He has demonstrated expertise in hardware-centric and software-driven infrastructures, making him an ideal fit for Appear's mission to deliver sustainable, high-performance solutions [1].
Thomas Bostrøm Jørgensen, Appear's CEO, considers McClelland's appointment a significant milestone for UK & Ireland operations. McClelland's primary focus at Appear will be expanding the adoption of the VX software platform, a tool that enables organizations to create scalable, low-latency production workflows with modular software components [3].
McClelland is excited about joining Appear due to their timely R&D offering flexible, modular solutions. He shares Appear's passion for customer collaboration and technical innovation, and aims to develop Appear's customer engagement initiatives, including Customer Councils. McClelland believes that Customer Councils build community, surface real-world needs, and help in smarter innovation [4].
The appointment aims to accelerate Appear's go-to-market strategies and improve customer engagement. McClelland's global perspective will also strengthen Appear's ability to support broadcasters and operators navigating the shift to hybrid and software-defined infrastructures [5].
Prior to joining Appear, McClelland held leadership roles in various media tech companies, including GatesAir, Harmonic, and Imagine Communications. He also served as the head of sales at Comcast Technology Solutions, overseeing streaming, broadcast, and advertising business across EMEA and APAC [6].
With McClelland at the helm, Appear is poised to strengthen its ability to deliver innovative solutions and improve customer engagement, aligning with its broader mission to deliver sustainable, high-performance solutions.
[1] [Link to source 1] [2] [Link to source 2] [3] [Link to source 3] [4] [Link to source 4] [5] [Link to source 5] [6] [Link to source 6]
In his new role at Appear, Andy McClelland, with his extensive experience in both technical and commercial leadership within the media technology industry, aims to expand the adoption of the VX software platform, driving the company's business growth in the live production sector while fostering innovation in finance, technology, and the broader industry.
As a seasoned professional with a background in video engineering, McClelland's focus at Appear will also be on developing customer engagement initiatives, such as Customer Councils, to optimize community engagement and drive smarter innovation, thus aligning with Appear's mission to deliver sustainable, high-performance solutions in the increasingly hybrid and software-defined infrastructure landscape.
