Alpine appoints Philippe Krief as its new CEO
In a significant move for the automotive industry, Philippe Krief has been appointed as the new head of the Alpine brand, effective from February 21, 2023. This announcement follows the brand's declaration of entering a new phase of deployment and aiming to become a brand of the future.
Luca de Meo, CEO of Renault Group, made the announcement on July 20, 2023. De Meo expressed full confidence in Krief and his team, citing Krief's extensive industry experience, technical knowledge, and leadership qualities as key factors in his appointment.
Krief, a graduate of the École Nationale Supérieure des Techniques Avancées, brings a wealth of experience to the table. His career in the automotive industry spans across various sectors, including tire manufacturing at Michelin and work with luxury car brands such as Ferrari, Maserati, and Alfa Romeo.
At Ferrari, Krief served as director of the vehicle department and later as technical director of the Alfa Romeo brand. Prior to his tenure at Ferrari, he worked for the Fiat group. His career at Maserati included serving as the technical director of the Alfa Romeo brand.
Laurent, who has been at the helm of Alpine for the past two years, set a clear and ambitious strategy for the brand during his tenure. Under his leadership, Alpine has been positioned to achieve its long-term goals. However, the specific date of Laurent's departure is not mentioned in the current paragraph.
Alpine is preparing to enter a new phase of its deployment under Krief's leadership. The launch of new vehicles for Alpine is expected to start next year. The brand's aim is to become a brand of the future, a goal that Krief's extensive industry experience and leadership qualities are expected to contribute significantly towards.
With Krief's appointment, Alpine is poised for an exciting future. His industry experience, technical knowledge, and leadership qualities promise to drive the brand towards its goals and establish it as a brand of the future.
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