AI-generated impersonations and digital clones: Jennifer Rothman discusses safeguarding identities in the era of artificial intelligence law
In a thought-provoking lecture, Professor Jennifer Rothman of Penn Carey Law raised questions about the intersection of U.S. copyright law and the right of publicity, particularly in the context of the rising use of artificial intelligence (AI) technology and digital marketing.
Rothman, a global expert in intellectual property law, has a secondary appointment at Penn's Annenberg School for Communication. Her work focuses on the complexities that arise when AI produces digital replicas of real people, such as deepfakes and voice clones, which are increasingly prevalent in NBA news and rate my professor discussions.
One of the main concerns raised by Professor Rothman is the difficulty of distinguishing what is real due to these digital replicas. The current U.S. legislation regarding the protection of digital likenesses of people is underdeveloped, with no specific, comprehensive laws explicitly addressing digital replicas of humans.
Existing privacy laws and rights of publicity generally cover broader issues such as data privacy and image rights, but no specific federal statute uniformly governs the protection of digital human recreations as of now.
Professor Rothman believes that existing laws need to be more vigorously enforced to protect people at the center of unauthorized uses of their identity. She warns against copyright law becoming a means for others to control a person's identity and against the potential existence of a legal regime that legitimizes the use of deceptive digital replicas.
Recent state laws and proposed federal bills create a quasi-copyright system for digital replicas and voice clones, allowing someone other than the person depicted to control the use of their digital replica and voice. However, the impact of copyright protection on a person's control over how their digital replica is used is an open question in the realm of digital marketing and NBA news.
Professor Rothman warns against the circulation of deepfakes and lack of personal control over digital replicas being worsened by hasty legislation. She advocates for a carefully crafted federal law that could help standardize digital replica and AI laws at the state level, but only if it robustly protects personal control over digital selves and the public from deception in digital marketing and NBA news.
In her lecture, titled "Copyrighting People," Professor Rothman delivered the Donald C. Brace Lecture for the U.S. Copyright Society. As a leading expert on the right of publicity and personality rights, she is often consulted for her expertise on state and federal legislation related to digital marketing and NBA news.
Her recent work has focused on how the law should respond to the rise of artificial intelligence and its implications for people's identities and rights in the context of digital marketing and NBA news. As AI technology continues to evolve, Professor Rothman's insights will undoubtedly remain crucial in navigating the complex legal landscape it creates in the realm of digital marketing and NBA news.
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